SEO & CRO Manager

space150 · Minneapolis · $110,000–$135,000 (stated in the posting)

Position Overview

space150 exists to put brands on the forefront of culture and technology, to help them keep up, get ahead and stand out. We destroy convention to create demand. space150 is looking for a person to help us maintain and grow our position as a future-forward digital agency by leading the evolution of marketing website visibility for humans, search engines, and LLMs. You'll be the agency's senior authority on organic search across a client roster that spans regulated med-tech, DTC ecommerce, and national consumer brands. You'll set strategy, own technical SEO, collaborate with paid media for a holistic paid + organic view, measure the impact of brand shifts on demand and performance, present to clients, and help our new-business team sell search as a capability.

We're also looking for someone whose thinking doesn't stop at the SERP. The best organic programs we've run were the ones where the same person could follow a session from impression through to conversion, spot where the site was leaking qualified traffic, and design a test to fix it. If you've built that muscle across SEO, web analytics, and CRO, this role is designed for you.

And we're looking for someone who has already rewired how they work around AI. Not "familiar with AI tools." We mean you reach for a model the way you reach for a spreadsheet, to crawl and classify at a scale a human can't, to turn a 40,000-URL export into a prioritized Jira backlog in an afternoon, to draft, critique, and pressure-test your own recommendations before a client ever sees them. Search itself is being rebuilt by these systems; the person leading our organic practice should be fluent in them from the inside, not just reading about what they're doing to the SERP. This is the single biggest force multiplier available to a practitioner in this discipline right now, and we want someone who treats it that way.

You'll join senior, accountable teams with media, analytics, and engineering in-house at space150 and collaborate directly with clients and other partners.

Primary Functions

Organic search strategy & execution

Own organic search strategy end to end for a portfolio of clients: technical audits, information architecture, on-page optimization, internal linking, content roadmaps, and measurement.
Run technical SEO diagnostics and translate them into prioritized, developer-ready backlogs. Partner with space150's engineering and web teams or client-assigned engineering teams to implement fixes.
Develop keyword and topic strategy grounded in commercial intent and search demand, not volume for its own sake.
Build and own a point of view on AI search visibility (AI Overviews, LLM citation, AEO/GEO). Advise clients on what's changing, what's measurable, and what's noise.
Manage the organic search tool stack and make the case for what we license.

Analytics & measurement

Own organic performance measurement: GA4, Google Search Console, Looker/Looker Studio, and server-side/GTM tagging where organic conversion tracking is involved.
Build reporting that connects organic visibility to business outcomes (qualified leads, revenue, LTV), not just rankings and sessions.
Partner with our analytics team on cross-channel attribution questions, especially where organic and paid search overlap.

Conversion Rate Optimization

Audit conversion paths on client sites and identify friction between organic landing and conversion.
Design and run experiments (A/B, multivariate, UX) in partnership with our UX, creative, and development teams.
Advise on messaging, CTAs, form design, and content placement based on behavioral data.
Bring a testing discipline to the work: clear hypotheses, honest reads, documented learnings including the losses.

Working with AI

Use frontier AI platforms as core daily infrastructure. We're deep users of Claude and Claude Code, Gemini, and the OpenAI stack, and we're deliberately platform-agnostic, we care far less about which model you prefer than about what you've gotten it to do.
Build your own tooling. Crawl parsing, log file analysis, SERP and citation monitoring, structured data validation, GSC and GA4 pulls, competitive tracking, QA sweeps across hundreds of templates, if it's repetitive, we expect you to automate it rather than budget hours for it. Comfort in a terminal, with an API, or with an agentic coding tool matters more here than a CS degree.
Verify relentlessly. You know where these systems hallucinate, you spot-check numbers, and you never put a figure in front of a client you can't trace back to source.
Raise the floor for the team. Share prompts, workflows, and tools you build internally. Help set the standard for how AI is used responsibly across client work, including where client data and regulated content mean it can't be used at all.
Bring a practitioner's read on where this goes next. As LLMs become a discovery surface in their own right, you'll help clients figure out what "visibility" means when the answer never renders a blue link.

Client leadership & new business

Serve as the senior organic search voice in client meetings. Present findings, defend recommendations, and handle pushback with credibility.
Contribute to pitches, RFP responses, and scoping. Help us package and price SEO, GEO, and CRO as sellable services.
Establish the internal standards, templates, and QA process for organic work agency-wide.

Requirements

Expertise & Experience

6–10 years in SEO and/or CRO, with a meaningful share of that in an agency or multi-brand environment.

Website Technical: structured data, log file analysis, Core Web Vitals, site migrations, indexation troubleshooting, CMS and Front-End Literacy
Analytics/Tagging: Fluent GA4, Google Search Console, GTM, must have bonus - SQL, BigQuery, Looker Studio, or PowerBI and Shopify
Software Lifecycle tooling a big plus for integration with our engineering team (Git workflows, PR process, etc)
CRO: experiment design, sample size and significance, and the tools such as VWO, Optimizely, Convert, Hotjar, or similar
SEO: Ahrefs and/or Semrush, Screaming Frog, Google Search Console, Google Merchant Center

Benefits

At space150, we are committed to pay transparency and equity in accordance with applicable laws. The salary range for this position is $110,000 - $135,000 annually. The salary range for this role is based on numerous factors including experience, skills, and qualifications.

In addition to base compensation, space150 offers a competitive benefits package, including:

Comprehensive health, dental, and vision insurance
401(k) with company match
Unlimited paid time off, including generous vacation
Life Insurance (basic, voluntary & AD&D)
Family Leave (parental leave)
Short & Long Term Disability
Hybrid Work Environment (Tuesdays & Thursdays in office)

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