Senior Product Manager (responsible for Tier 1 geography)
Stay Group · Remote
We are a fast-growing iGaming operator managing multiple brands across Tier 1 markets. We are looking for a Product Manager who will take ownership of a dedicated market (GEO), continuously improve the player journey, drive commercial performance, and make product decisions based on data, customer insights, and business impact.
This is a hands-on product role for someone who enjoys solving business problems, optimizing conversion funnels, and collaborating across multiple teams to deliver measurable results
Requirements
- 4+ years of Product Management experience within the iGaming industry.
- Proven experience owning commercial product metrics such as GGR, NGR, Bonus Cost, Conversion Rate, Retention, or LTV.
- Strong understanding of player lifecycle and end-to-end conversion funnels.
- Experience designing and optimizing registration, activation, deposit, and retention journeys.
- Experience adapting product experiences and offers for different traffic acquisition channels.
- Strong analytical mindset with the ability to make data-driven product decisions.
- Hands-on experience running A/B tests and validating hypotheses through experimentation.
- Experience conducting competitor analysis and transforming market insights into product initiatives.
- Experience working closely with cross-functional teams including Marketing, CRM, Payments, Analytics, Development, and Operations.
- Excellent stakeholder management and communication skills with the ability to influence without direct authority.
- Strong ownership mindset with the ability to independently drive initiatives from discovery through delivery.
- Ability to prioritize work based on measurable business impact rather than assumptions.
- Comfortable working in a fast-paced product environment with multiple priorities.
Nice to Have
- Experience managing products across multiple GEOs or brands.
- Experience optimizing payment conversion and cashier flows.
- Knowledge of VIP player lifecycle and loyalty mechanics.
- Experience with casino and sportsbook cross-sell strategies.
- Experience working in multi-license or regulated environments.
Responsibilities
Market Ownership
- Own the commercial performance of a dedicated GEO across multiple brands.
- Monitor and continuously improve key business KPIs including GGR, NGR, Bonus Cost, Reg2Dep, Activation Rate, FTD Volume, Retention, Churn, and Redeposit Rate.
- Identify growth opportunities based on player behaviour, analytics, and business performance.
Funnel Optimization
- Own and continuously optimize the complete player journey, including:
- Registration
- Activation
- First Deposit
- Welcome Journey
- Bonus Strategy
- Reload Promotions
- On-site Experience
- Retention Mechanics
- Adapt product experiences and promotional mechanics for different traffic sources and acquisition channels.
Product Strategy & Prioritization
- Identify product opportunities using business data, customer insights, and market research.
- Prepare evidence-based product proposals and prioritize initiatives based on expected business impact.
- Work closely with Product Owners and Delivery teams to ensure timely delivery of product improvements.
Cross-functional Collaboration
- Partner daily with Marketing teams to optimize acquisition funnels, landing pages, player quality, and promotional offers.
- Collaborate with CRM and Retention teams on lifecycle communications and engagement strategies.
- Work with Payments teams to improve cashier experience, deposit success rate, and local payment coverage.
- Partner with Casino and Sportsbook teams to improve player engagement and cross-sell opportunities.
- Collaborate with VIP, Customer Support, Analytics, and Product teams to continuously improve the player experience and business performance.
Competitor & Market Research
- Continuously monitor competitors within your market.
- Analyze competitor products, onboarding flows, bonus mechanics, payment methods, and promotional strategies.
- Translate market insights into actionable product initiatives.
Customer Research
- Conduct player interviews and surveys to better understand customer needs and behaviours.
- Analyze customer feedback from Support, reviews, and other communication channels.
- Use qualitative insights together with analytics to validate product decisions.
Analytics & Experimentation
- Define hypotheses and run A/B tests to validate product improvements.
- Measure product performance through clear success metrics and continuously iterate based on results.
- Present product insights and recommendations using data-backed analysis.
Continuous Product Improvement
- Own the product roadmap for your assigned market.
- Continuously identify, prioritize, and deliver initiatives that improve player experience and commercial performance.
- Build scalable product solutions that support long-term business growth.
Benefits
- Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
- Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
- Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
- A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
- Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
- Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.