Marketing Lead, Content
Sumble · Remote
About Sumble
Sumble helps go-to-market teams win with deep account intelligence and signals that other data vendors simply can't provide.
We map every account, person, and job post globally to uncover insights that were previously impossible to gather. For example, we can identify every company in the US currently running a data migration project involving Databricks, while pinpointing the exact team and person leading the initiative.
Backed by a $38.5M Series A (Coatue, Canaan), our team includes engineers and sales leaders from companies like Google, Meta, and Snowflake. We've scaled to millions in revenue without a marketing department. Now, we're building the marketing function to match the product, and you'll be a foundational hire on that team, reporting directly to our Head of Marketing.
About the role
We're hiring a Marketing Lead to own the substance of how Sumble shows up in the world: the strategic narrative, the editorial voice, the assets that ship, and the social presence that compounds. This is a senior individual contributor role with no direct reports, and we're hiring it that way intentionally. You'll have full strategic ownership, stakeholder authority, and a real budget for tools and external resources.
You'll define what Sumble sounds like, how we tell our story, and what we put into the world across every format that matters: long-form content, organic social, founder-voice posts, ad creative, sales enablement, brand. Modern AI tooling and a tight roster of external specialists have changed what an experienced content leader can ship without a team, and we expect you to operate that way, not as a novelty, but as the core operating model for the role.
Our team
We are a team of engineers, data scientists, and designers with experience at companies such as Google, Stack Overflow, Kaggle, and Meta. Our sales team comes from companies like Snowflake, 11x, Confluent, and Opendoor. We're based in San Francisco and operate remote-friendly across US time zones.
What you'll own
Brand tone and editorial voice
- Define what Sumble sounds like. We want a distinct, casual, and direct brand voice. You own what that means in practice and the editorial standards that enforce it.
- Build the voice guide, tone do's and don'ts, and stylistic conventions that scale across every channel and every contributor, internal and external.
- Set the editorial bar. Decide what we publish, what we kill, and what we sharpen before it goes out.
Strategic narrative
- Develop and own Sumble's strategic narrative: the through-line story about why GTM data is broken, what we built, and what becomes possible when teams have signals no one else can produce.
- Partner with the founders and Head of Marketing to evolve the narrative as the company and market evolve, and translate it into the artifacts that put it into the world: essays, decks, talks, and ads.
- Run the narrative loop with sales. The story you write should be the story they pitch, and what they hear back from the market should shape what you write next.
Social and organic LinkedIn
- Own Sumble's organic social presence, with LinkedIn as the primary surface. Set the editorial calendar, write the posts, and shape the cadence that earns attention without leaning on paid amplification.
- Ghost-write for founders, execs, and key team members to activate them as part of the social motion. Make their voices distinct, consistent, and visible.
- Engage with the thought leaders our buyers already follow: guest appearances, joint content, surfacing Sumble in the conversations that matter.
- Treat social as a system: content pillars, distribution loops, measurement, iteration. Not "whenever we have something to say," but a real editorial calendar that compounds.
Long-form and short-form content
- Swing comfortably across formats: essays and market analyses on the long end, social posts and ad copy on the short end, with everything in between. The best content leaders we've worked with can do both; we expect this from you.
- Write hook-based content that earns attention from the first beat: first-line social hooks, the opening seconds of a video ad, subject lines that get opened, ad creative that stops the scroll. You know hook mechanics and apply them deliberately, not by accident.
- Run the editorial calendar across all formats so that long-form pieces feed short-form derivatives, and short-form signal informs what we invest in long-form.
Video and multimedia
- Own how Sumble shows up beyond text. Brief, shape, and direct short-form video, explainer pieces, and motion and visual assets — the kind of demo-driven content that makes a complex product click in 60 seconds — working through editors, designers, and production partners rather than producing it all yourself.
- Turn our biggest narrative bets into multi-format moments: an essay becomes a video, a video becomes a week of social.
Sales-aligned content
- Sales-oriented mindset. Every major content investment ladders to pipeline or to deals that close. You ask "which deals does this help us win" before you ask "is this interesting."
- Build sales enablement assets: case-style narratives, competitive teardowns, objection-handling content, decks, one-pagers, and run a tight loop with Sales on what's actually getting used in deals.
- Own the funnel content — landing pages, campaign emails, lifecycle nurture, ad copy — that makes our demand gen motion work.
Data-driven content from Sumble's platform
- Mine Sumble's own data and platform signals to produce content no one else can publish: data teardowns, market maps, hiring-signal reports, technology adoption curves, and the kind of "here's what's actually happening across GTM teams right now" intelligence that gives our content asymmetric reach.
- Turn raw signal into narrative. You don't need to be a data scientist, but you know how to pull an insight out of a dataset, find the story in it, and write it up so a GTM buyer stops mid-feed.
Search and AI visibility
- Own how Sumble gets found: not just classic SEO, but visibility in the AI answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews) where our buyers increasingly start. When someone asks an AI about GTM data, hiring signals, or our competitors, Sumble should show up in the answer.
- Build the practices and partnerships, SEO specialists, structured content, original data, that compound this advantage over time.
Measurement and iteration
- Track what works and what doesn't, by piece and by channel. Know which content drives pipeline, which drives brand, and which drives nothing, and adjust accordingly.
- Run a tight feedback loop with Sales and Customer Success on which content is actually moving deals and renewals.
Requirements
What we're looking for
- 7+ years of B2B content experience, ideally in GTM tech: sales tech, data infrastructure, RevOps platforms, or adjacent categories where you've written for GTM buyers (CROs, RevOps, sales leaders, marketing ops). You know the personas and you know what they actually read, skim, and ignore.
- Range across long-form and short-form, and the judgment to know they're different crafts.
- You've defined a brand voice before. Bonus points if you've taken a B2B SaaS brand from "corporate by default" to something with actual personality. We want to hear how you did it.
- A sales-oriented mindset. You've worked closely with sales teams, joined their calls, read their objections, and built content that actually moved deals. Brand-for-brand's-sake doesn't motivate you.
- Data-curious to a fault. You get genuinely excited about finding the story buried in a dataset. You'll be working with raw platform signals as source material, and comfort with that is non-negotiable.
- A Super IC operating style. You've built a content function from scratch or led one, you prioritize ruthlessly, you make editorial decisions without waiting for permission, and you've chosen IC depth over a management track (or want to).
- Demonstrated AI fluency in real production workflows. Not "I've used ChatGPT to draft outlines," but concrete examples of work you've shipped faster, better, or differently because of your AI stack. You know how to work alongside AI to amplify your voice rather than dilute it.
- Comfortable orchestrating consultants and agencies. You know when to bring in outside specialists (brand consultants, SEO agencies, design partners, video production, freelance writers) to extend output and access expertise you don't have in-house. You've managed external resources before and have opinions about how to do it well.
- Ghost-writing chops. You can disappear into a founder's voice and make their LinkedIn post sound like them, not you.
- Fluent in the standard B2B content stack (CMS tooling, SEO/AEO tools, analytics) and comfortable picking up new tools as you go.
Benefits
- Top tier medical, dental, and vision insurance (US)
- 401(k) (US)
- 4 weeks PTO
- Equity in a high-growth, Series A company
- Generous AI token usage policy