Senior Lifecycle Manager

Tatu City · Tatu City

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Rendeavour is seeking a visionary Senior Lifecycle Manager - a strategic and hands-on professional to lead how we engage, activate, and grow customer value over time. The Senior Lifecycle Manager will design and deliver high-impact, datadriven journeys that increase customer lifetime value (CLV), reduce churn, and power our next wave of sustainable growth.al. The professional will work closely with product, engineering, analytics, call center, and growth teams - and play a key role in building Rendeavour’s portfolio management capabilities.

Responsibilities

• Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;
• Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use;
• Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models;
• Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;
• Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;
• Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality;
• Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;
• Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists.

Requirements

Experience and Skills

• 3+ years’ experience in lifecycle, CRM, retention, or performance marketing - ideally in real estate;
• Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.);
• Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau;
• Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation;
• Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;
• Excellent project management and communication skills;
• A bias for testing, learning, and execution - and a track record of building systems that scale

Soft Skills

• Strategic thinker with strong commercial judgment.
• Hands-on and results-oriented leader with a bias for action.
• Excellent communicator able to influence senior stakeholders and cross-functional teams.
• Adaptable to complex, fast-changing environments across multiple markets.
• High energy, integrity, and resilience under pressure.

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