Brand Manager - China

thatgamecompany · Shanghai

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Brand Manager - China

thatgamecompany is best recognized for creating award-winning, enriching, and
meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,
is our most complex undertaking to date. It is a social network built around the values
inherited from a powerful humanistic story. It is a live experience continuously evolving
inside a global online theme park.

Role Overview
We are looking for a Brand Manager with strong brand judgment and a genuine
passion for games and creative work, to help shape and drive TGC’s brand presence
and key brand initiatives in China.

This role requires both long-term brand thinking and solid execution capability.

Responsibilities

• Support the development and execution of TGC’s brand direction and core
messaging in China
• Own or deeply contribute to brand-level projects, including brand campaigns,
offline experiences, and content initiatives
• Collaborate closely with global teams, local partners, and cross-functional
stakeholders to deliver projects effectively
• Participate in the planning and review of brand-related content (copy, visuals,
video, offline materials) to ensure brand consistency
• Conduct post-project reviews and build long-term insights into Chinese players
and the local market

Requirements

• 3–5 years of experience in branding, marketing, or content-related roles
• Proven experience managing projects end-to-end
• Strong written and verbal communication skills in both Chinese and English
• A long-term brand mindset, beyond short-term marketing performance

We Value

• A genuine love for games, with clear taste and judgment
• Alignment with TGC’s philosophy and creative values; familiarity with or passion

for TGC games is a strong plus

Real interest in emotionally driven, experience-oriented brands, beyond surface-level

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