Head of Product Marketing
Trinny London · London
Are you ready to rethink your routine? We're looking for a Head of Product Marketing to join our Marketing team. This is a senior, pivotal role, leading the strategy, positioning and integrated activation of disruptive product campaigns across our core range, NPD and EPD, that define how Trinny London shows up, while building and developing a high performing product marketing team.
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
Our Values
We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.
We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.
The Role
Own the positioning, go to market strategy and always on marketing of Trinny London's existing product range and NPD, driving trial, conversion and sustained commercial performance through creatively disruptive product marketing.
Your day to day responsibilities will look like this:
- Own and drive positioning, go to market and always - on core product strategy for the core range and existing product development (EPD) and leading market launch execution for new product development (NPD) alongside the NPD team, ensuring that there is continuous integration across the brand calendar.
- Lead strategy, briefing, and cross-channel alignment (PR, Social, Creative, Retail, Digital) for disruptive, impactful and effective product campaigns highlighting key USPs.
- Partner with NPD and Innovation to execute the brand's gifting strategy.
- Build and maintain product marketing frameworks and benchmarks (message testing, positioning hierarchy, competitive tracking, proof points) to inform messaging and commercial decision making.
- Partner with the NPD and Regulatory teams to ensure all campaign and activation messaging reflects substantiated efficacy claims. this role does not own claims substantiation.
- Set campaign KPIs for NPD, EPD and Core activity and manage reporting against them.
- Lead and develop the Product Marketing Manager and Junior Product Marketing Manager, building a culture of excellence, ownership and empowerment.
- Manage the product marketing budget for Product campaign activity, forecasting and reporting spend against agreed commercial outcomes.
- Act as the internal expert on emerging trends, consumer insight, market dynamics and provide input on pricing strategy, relevant to product marketing, feeding this into brand and product strategy evolution.
- Evaluate opportunities based on research, analysis, deep product knowledge and a strategic view of the industry, synthesising insight into actionable product marketing strategy and recommendations.
- Lead adoption of AI-enabled practices within the team, building capability and embedding AI into day-to-day workflows. Identifying opportunities to evolve processes and ways of working using AI, to improve the effectiveness quality and pace of work.
Requirements
- Experience working in beauty and cosmetics brands, is essential.
- Extensive knowledge and background in beauty product marketing, proven leadership and people management experience at a Senior Manager or Head of level, with the ability to develop and motivate a small, high performing team.
- Creative thinker with the ability to develop innovative marketing strategies.
- An impactful communicator who presents with confidence and can influence stakeholders at all levels, including founder.
- Data-driven mindset with proficiency in analytics tools and experience in setting and reporting against commercial KPIs.
- Skilled at building cross-functional partnerships and driving alignment across diverse departments including NPD, Commercial and Digital.
- Thrives in fast-paced, agile environment balancing meticulous detail with high-stakes prioritisation.
We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.
Benefits
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
- Hybrid and flexible working, with core working hours
- 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
- Welcome to Trinny London Starter Stack and swag
- Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
- 2 weeks work from anywhere
- Company discount for yourself, your friends, and family
- Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
- An annual personal training and development budget
- Enhanced family friendly packages to support birthing & non-birthing parents
- Pension scheme
- Workplace nursery scheme
- Cycle to work scheme
- T-Parties = many office socials as well as summer and festive celebrations!
- Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)
Equal Opportunities
We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be authentically themselves in the workplace.
At Trinny London we want our brand to represent our community and customer. While we particularly champion and encourage applications from our vibrant 40+ community, we welcome applicants of all ages, backgrounds, and experiences—ensuring an inclusive, age-diverse workplace where everyone feels celebrated and valued.