Content Creator (Copy Writer)
Thera · New York City · $70,000–$90,000 (stated in the posting)
✍️ Content Creator (Copy Writer), Thera (NYC preferred, US-only)
Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one system that actually works end-to-end.
We're looking for our first dedicated Content Creator (Copy Writer) to own how Thera sounds everywhere a customer meets us the site, the emails, the launches, the product itself.
This is a writing role, not a strategy role. You'll ship copy every week, get direct edits from the founder, and see your work go live in days, not quarters.
📍 NYC preferred, in-person. US-only. 💰 $70,000–$90,000 📈 0–3 years experience. New grads with a strong portfolio welcome.
Why this role exists
We have:
A product customers use and refer
A roadmap shipping faster than we can describe it
Categories of copy nobody currently owns
An audience that should be bigger than it is
What you'll own
Voice and messaging across the entire funnel - site, email, product, sales, social, etc.
Website and landing pages, including the comparison pages that win migrations from Deel, Gusto, and Rippling
Launch copy for new products and features
Ghostwriting for founders and execs, in their voice, not yours
What you'll write
Copy for the website
Announcement copy for what we ship next
Blog posts and country guides that pull in founders searching for real answers
Sales collateral, one-pagers, and partner-facing material
Social posts that sound like a person, not a brand account
Occasional video scripts and hooks
Threads and carousels people save and send to their cofounder
Your first 90 days
30 days
Learn the product cold - get inside the workflows, read support tickets, sit in on customer calls
Audit every page and email and tell us what's weakest
Ship a rewrite of one high-traffic page
Build social media post's in Thera's voice during your first week
60 days
Own the copy on a product launch end to end
Publish your first customer story and first SEO piece
Draft the voice and style guide
Get one repeatable short-form format off the ground - scripted, shot, shipped
90 days
Anything customer-facing runs through you by default
Measurable lift on the pages and sequences you've rewritten
A content cadence that holds without anyone chasing it
An audience growing without paid spend behind it
About you
You write clearly. You cut adjectives, kill throat-clearing intros, prefer a number to a claim. Wildly concise.
Your portfolio is better than your résumé. Published work, spec pieces, a newsletter, a well-argued post - show us range.
You get curious about unglamorous things. Multi-state tax filings and FX spreads will be your subject matter.
You revise without ego. Radical candor cuts both ways here.
You're fast. Several pieces a week, not one polished essay a month.
You self-direct. Nobody is handing you a fully briefed assignment every morning.
You've built something in public - an account, a newsletter, a channel - and can tell us what it did
You know why one post lands and the next one dies, and you're honest about the ones that died
Nice to have
B2B SaaS, fintech, or HR-tech experience
You've changed your writing because of what a funnel or search console told you
A real point of view on where AI helps writing and where it flattens it
Basic video editing - CapCut, Descript, Premiere, whatever gets it out the door
You have experience writing about technical and complex topics like finance or tax.
You've written in someone else's voice and nobody could see the seam
Comfortable close to camera, whether or not you're in front of it
Not a fit if
You want to manage a content team instead of writing
You need a full brief before you can start
You think fintech copy has to be long
You want to write one thing a month and polish it forever
You think social is beneath the craft
Why Thera
You define the voice of a company at the point where it's still up for grabs
You work directly with the executives
You'll see what you wrote change the numbers within the week
You build an audience with a real product behind it, not a content farm
Thera was founded by Akhil Reddy, who previously worked at Amazon and saw because he saw how broken SMB finance was. Thera is now backed by YC, 10X Founders, Zillionize, and Amino Capital. More: https://www.getthera.com/principles