VP, Product Marketing
Moloco · Menlo Park, San Francisco, Seattle · $300,000–$400,000 (stated in the posting)
About Moloco:
Moloco is an AI-native performance advertising company, bringing the power of AI advertising to the open internet. Founded in 2013 by machine learning engineers who had built AI advertising systems inside the world's largest technology companies, Moloco began from a shared mission: to build that same engine for the open internet.
Today, Moloco is one company with two businesses, built on the same compound AI system. Moloco Ads is our AI-native performance advertising platform, helping mobile app marketers acquire, retain, and re-engage high-value users across the open internet. Moloco Commerce Media is our AI-native retail media platform, enabling retailers and marketplaces to turn their platforms into thriving ad businesses. Both are powered by CARA (Compound Ad Recommendation Architecture), the AI system behind every Moloco product.
At Moloco, we bring together those who've already solved hard problems and those with the drive to. Here, we work on some of the complex problems in AI advertising, at a scale and level of sophistication very few companies can offer. Come build what's next.
The Impact You'll Be Contributing to Moloco:
We're looking for a VP of Product Marketing to lead product marketing across all of Moloco's product areas and at the company level.
Moloco's products are built on machine learning that delivers real, measurable performance, and the story deserves telling at that same level. In this role, you will own how our products are named, positioned, and explained to the market: from simple, clear company-level messaging to deeply technical storytelling that earns the respect of performance marketers and engineers alike. You will build the product marketing function's operating model, integrate it into how we build and launch products, and establish Moloco as the authority in AI-driven advertising.
You will report directly to the CMO and serve on the marketing leadership team, leading a team of product marketers and partnering closely with product, GTM, and the shared marketing functions.
The Opportunity:
Own Positioning, Messaging, and Enablement
- Own product naming, positioning, messaging, and enablement across all surfaces, for every product area and at the company level, so sellers, customers, and the market repeat our language back to us.
Integrate Product Marketing into the Product Lifecycle
- Integrate product marketing into the product development lifecycle at the optimal points, so market and customer insight shapes what we build and how we launch it.
- Develop the product marketing processes and frameworks the company runs on: positioning alignment, launch planning, messaging standardization, and other key processes.
Own Content, Thought Leadership, and Product Storytelling
- Own Moloco's content and thought leadership strategy and execution, including content partnerships, data reports, case studies, the external product roadmap, and educational content.
- Develop a model for product storytelling, product launches, technical blog posts, and external product updates; delivered across multiple channels, including social media.
- Own and evolve the Moloco website as the front door to our positioning and products.
Partner with GTM and Product Teams
- Partner with GTM and product teams on market analysis, competitive analysis, and voice-of-customer insights.
- Manage segment-based product marketing for key customer and geographic audiences.
Lead Product Marketing and Represent Moloco Externally
- Build and lead a high-performing product marketing organization, and serve as a strategic voice on the marketing leadership team.
- Speak publicly on Moloco products, industry trends, and AI advertising best practices.
How Do I Know if the Role is Right For Me?
- You have 12+ years of marketing experience, including senior product marketing leadership at an enterprise technology company.
- You have deep product marketing domain expertise, including fluency with PMM frameworks, organization models, and models for integrating product marketing into the product lifecycle, ideally across a multi-product portfolio rather than a single product line.
- You have deep fluency with digital advertising, performance marketing, and the broader ad ecosystem (measurement, attribution, privacy, supply), and are credible with performance marketers and technical buyers.
- You have range: you move fluently between simple, differentiated company-level positioning and deeply technical product marketing and storytelling, without losing accuracy in either direction.
- You have built the operating system of a product marketing function: launch tiers, alignment rituals, messaging standards; that outlasted you, and you earn a seat at the product table early enough to shape roadmap and launch decisions.
- You have built and run a content and thought leadership program end to end, including partnerships and data-driven flagship reports, with a track record of turning customer results into case studies and proof points that sales and the market actually use.
- You have designed a model for product storytelling: cadence, tiers, channels, owners - not just executed individual launches, and you understand how product stories travel across owned, earned, and social channels.
- You have owned and evolved a company website as a strategic asset, not just a publishing queue.
- You add leverage to teams, like GTM, that own market analysis, competitive insight, and enablement motions, rather than competing for control, and you've adapted product marketing for distinct customer segments and geographies without forking the core positioning.
- You have built and led a high-performing product marketing organization, developing talent and creating leverage rather than absorbing it, and you're comfortable and compelling on stage and in industry forums.
- You are curious about AI and use AI tools in your everyday work.
- You stay steady under ambiguity, scoping it into a plan and keeping work moving without waiting for certainty.
You can apply for this role through our Open Positions page (or through our Internal Job Board if you are a current employee).
Compensation & Benefits
U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, basic life insurance, and well-being benefits and perks. U.S.-based employees also receive up to 12 scheduled paid holidays per calendar year and one Thrive Day off per quarter. Additionally, all employees have Flexible Time Off (FTO).
The successful candidate may be eligible for a bonus and equity awards. Eligibility and amounts are determined by performance and the terms of the applicable plans.
The location for this role is listed above. For base pay range purposes, location-based compensation is grouped into the following regions. Your region is determined by your assigned work location.
- Region A: Menlo Park Office, New York Office, SF Bay Area, New York Metro Area
- Region B: Seattle Office, Seattle, Los Angeles/Orange County, San Diego, Austin, Boston, Washington DC Metro Area, Miami
- Region C: All other U.S. locations
Salary Ranges:
Supporting Your Best Work and Your Best Life:
Our benefits are designed to support our people in doing their best work and living well, at work and beyond. Benefits vary by country, employment type, and eligibility. Connect with a recruiter to learn more about benefits in your region.
Moloco Values:
- Lead with Humility: Everyone’s voice is respected, valued, and heard. We win, lose, and learn together. Accountability and feedback are essential to our success.
- Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible.
- Create Real Value: We pursue the most impactful opportunities with intensity and rigor. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
- Go Further Together: We’re one team working towards one vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail.
Additional Resources:
AI Use in Interviews
Our interview process is designed to get to know the real you. Unless a round specifically includes AI as part of what's being assessed, we ask that candidates engage without AI assistance. Please review our AI Use in Interviews Policy before your interview to understand what to expect. Failure to comply with this policy may impact your candidacy.
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