Digital Marketing Manager
Monster Energy APAC · Tokyo
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
Monster is more than a product—it's a lifestyle. As Digital Marketing Manager, you'll lead the digital strategy for the Monster family of brands across Japan, shaping how consumers discover, engage with, and experience our brands online. From paid media and social platforms to influencer partnerships, e-commerce, and digital storytelling, you'll build campaigns that grow our communities, strengthen brand loyalty, and deliver measurable business results—all while bringing the energy, attitude, and culture that define Monster to every digital touchpoint.
The Impact You'll Make:
- Lead day-to-day planning, execution, and optimization of digital campaigns across key paid media channels, including Meta, TikTok, Google/YouTube, and X. Partner with internal teams, agencies, and HQ to monitor performance, identify best practices, and drive continuous improvement.
- Define and establish KPIs aligned to digital marketing goals for all digital channels. Ensure Weekly, Monthly and Yearly tracking and reporting, extracting key learning and providing data driven recommendations for future strategies. Work alongside the Analytics team to deliver monthly and quarterly reporting with actionable insights and media performance highlights.
- Oversee local organic and paid social media presence, including content calendar development, community management, and performance monitoring.
- Support in ideation, management and execution of locally driven content projects that will live on digital platforms. Work closely with Brand Managers, Marketing Director, Digital Team, Content team, and agencies, to ensure marketing goals and direction are reflected digitally for each brand. Support local marketing teams in developing promotional microsites and landing pages, ensuring compliance with company global digital guidelines.
- Develop and drive the PR strategy & plan ensuring alignment to the overall marketing plan and business/market needs and drive, develop and execute campaigns to increase relevancy and recognition for Monster Energy brand and products in the public field via earned media of any kind (classic media, digital media, influencers, interest groups, etc.).
- Define and lead the e-commerce strategy and roadmap based on consumer insights, commercial and marketing objectives. Manage and execute eCommerce campaign and track performance and optimizations weekly to ensure maximum results.
- Lead digital content curation and copywriting for organic and paid media channels. Extract content insights to continuously improve digital performance and inform creative direction.
- Responsible for supporting in the search of KOLs and ambassadors that will enhance brand visibility and engagement in digital. Collaborate in designing and executing content strategies and briefs to maximize digital KPIs. Track analytics.
- Keep up to date on the latest media trends, emerging media and the holistic media landscape. Stay connected to the media marketplace and develop relationship with media vendors. Support e-Com efforts with media campaigns that will help drive and measure sales.
Who You Are:
- Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or related field.
- 7+ years of experience in marketing with a beverage, Consumer Packages Goods (CPG/FMCG) lifestyle brand.
- 5+ years of experience in digital marketing, communications, or media, ideally within consumer goods, lifestyle brands, or media/advertising agencies.
- Advanced user of Microsoft Office, Project Management Software is a plus (Air table/Click up).
- Fluency in both Japanese and English.
- Experience with lifestyle marketing, digital media, sponsorships, event marketing and influencers, deep understanding of social platforms and latest content style/trends.
- Strong understanding of digital media, including social media. Hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads, as well as familiarity with programmatic advertising. Platform certifications (Meta, Google Ads, TikTok Ads) are preferred but not required. Experience in influencer and content marketing is a plus. Basic knowledge of traditional media preferred.
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