Marketing Manager (Japan)
Monster Energy APAC · Tokyo
About Monster Energy:
Forget about blending in. That's not our style. We're the risk-takers, the trailblazers, the game-changers. We're not perfect, and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
As Marketing Manager, you'll own the growth and perception of the Monster Energy portfolio across Japan. You'll develop and execute marketing strategies that strengthen our presence in sports, music, gaming, and culture while leading impactful events, partnerships, and activations that connect our brands with consumers. Working cross-functionally across regional and local teams, you'll help shape how millions of consumers experience Monster every day.
The Impact You'll Make:
- Own the execution of the Monster Energy portfolio marketing strategy across Japan, bringing our brands to life through sports, music, gaming, and culture.
- Plan and execute impactful marketing activations, events, and grassroots experiences that strengthen brand awareness and create authentic connections with consumers.
- Drive change management within the Asia Marketing organization by assessing existing marketing processes, identifying areas for improvement in the workflows and development of the implementation roadmap.
- Lead change management initiatives by evaluating existing marketing processes, identifying operational gaps, and implementing scalable solutions that improve efficiency without disrupting local market execution.
- Develop implementation roadmaps, establish clear milestones, and maintain documentation that creates consistency, accountability, and knowledge sharing across the marketing organization.
- Work closely with the local markets and analyze current local pain points and collaborate with the regional team to identify gaps, and propose improvement strategies to enhance efficiency and productivity across markets.
- Partner with regional and local marketing teams to identify opportunities to improve marketing operations, streamline workflows, and enhance cross-functional collaboration across markets.
- Ensure transparency across all levels of the organization, at every stage of implementation to ensure compliance towards process optimization that does not disrupt local market deliverables.
- Develop roadmap with clear milestones, and ensuring clear documentation throughout the exercise for consistency, clarity, and accountability across processes, while building the knowledge base within the marketing organization.
- Define metrics to measure the success of change initiatives and report on progress, proposing adjustments as needed.
- Monitor the effectiveness of new marketing processes by defining success metrics, measuring outcomes, and continuously refining workflows to support operational excellence.
- Ensure alignment between local market initiatives and regional marketing strategies, providing visibility into project progress while maintaining brand consistency across all activations.
- Manage assigned marketing budgets, resources, and promotional assets to maximize brand impact and deliver measurable business results.
Who You Are:
- Prefer a Bachelor's Degree in the field of --Marketing, Communications, or related field of study.
- Between 3-5 years of experience in strategic planning, budget management, and tracking of marketing performance metrics.
- Between 3-5 years of experience in marketing coordination, trade marketing, and event execution.
- Advanced user in Microsoft Office (Words, PowerPoint, Excel).
- Business Proficiency in both Japanese and English is required.
More jobs at Monster Energy APAC · Marketing & Comms jobs in Jpn