App, Performance Marketing Analyst
Valid · Remote or SF
📍 USA & Canada. Remote or in-person SF.
⏰ Working hours are PST
About Valid
Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.
In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.
We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.
The Role
A customer obsessed marketing strategist
First in line to try the newest AI marketing tools
Passionate about ad networks and performance marketing strategy
Obsessed with discovering and tracking social media trends
Customer obsessed (we put it in their twice on purpose!)
We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an analyst who can interface with the client to help set and execute user acquisition strategies.
Responsibilities
Own performance marketing account management for app clients.
Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels.
Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts.
Own, ideate, and iterate on creative testing frameworks tailored to each app’s context.
Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients.
Analyze campaign data using strong analytical skills and derive actionable insights to improve performance.
Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more.
Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices.
Conduct A/B & multivariate testing to improve performance and generate insights.
Required Qualifications
2–3 years of growth marketing or user acquisition experience
1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)
Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge
Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)
Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC
Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV
Able to multitask and prioritize effectively in a fast-paced environment
Preferred Qualifications
Industry Expertise: Actively learns and shares new industry insights
Experience with consumer subscription apps
Freemium model familiarity for subscription apps
Understanding of user onboarding flows and paywall testing
Adaptability to platform changes, including iOS and social media algorithms
What You’ll Be Getting
Work on a global team with flexibility and a collaborative startup culture
Annual company offsite - we gather in a new location each year to connect and celebrate
Compensation Range
Competitive salary based on experience and location
Benefits: 401k, healthcare, FSA, lunch (for in-person days)
Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.