Digital Strategist, Performance Marketing
Valid · Remote or SF
Digital Strategist Account Manager
📍 USA & Canada. Remote or in-person SF.
⏰ Working hours are PST
About Valid
Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.
In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.
We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.
This Role is for you if you are:
A consumer obsessed full-funnel marketing strategist
First in line to try the newest AI marketing tools
Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features
Run campaigns focused on sales, CPAs and ROAS, not traffic and awareness.
Passionate about ad networks and performance marketing strategy for consumer digital products
Obsessed with discovering and tracking social media trends
Customer obsessed (we put it in their twice on purpose!)
Focused on paid media, we don’t do SEO or other digital paths, we are 100% focused on ROI-based ads.
Preferred: savvy on app growth marketing for iOS and app user acquisition.
We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an account manager who can help set strategy based on a clients needs and business objectives.
Role & Responsibilities
Digital Strategy (30% of your time)
Understand a client’s business objectives and KPIs
Define strategy for the account based on budget and objectives
Analyze results and in market trends to devise the best path forward
Manage a team of marketers to use tooling you to deliver a best-in-class ads experience
Account Management (60% of your time)
Interface directly with clients on a weekly basis
Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries
Be the clients first and primary point of contact at Valid
Product (10% of your time)
Interface directly with engineering & PMs to translate marketing processes into real products
Required Qualifications
Strong english and client-facing communication skills
5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency
Manage +$150,000/month of ad spend across the following platforms:
Meta
TikTok
Google
Other advertising channels
Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account.
Served in client facing roles as senior POC
Nice to Have
Managed and hired a team of marketers
Advertising for mobile apps:
Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)
AppleSearchAds
Understand SKAN and iOS attribution
Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)
You’re Probably a Good Fit If:
Applying the latest tech in novel ways to delight customers excites you
Your goal is to maximize ownership
You want to join something early stage
The idea of organized chaos is what you want
Organized: Build with purpose, work efficiently, communicate clearly, especially in writing.
Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible.
What You’ll Be Getting
Work on a global team with flexibility and a collaborative startup culture
Annual company offsite - we gather in a new location each year to connect and celebrate
Compensation Range
Competitive salary based on experience and location
Benefits: 401k, healthcare, FSA, lunch (for in-person days)
Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.