Sr. Marketing Operations Manager
Neo Security · Boston
About the Role
We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.
The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.
Responsibilities
Marketing Infrastructure & Tech Stack
- Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
- Evaluate, onboard, and integrate new tools as the business scales
- Maintain data integrity across all systems: deduplication, normalization, and routing logic
- Document all processes, workflows, and system configurations
- Partner with IT and Security on procurement, SSO, and data compliance requirements
Lead Scoring & MQL Management
- Design, implement, and iterate on behavioral and demographic MQL scoring models
- Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
- Build and maintain lead routing and assignment rules in partnership with Sales Ops
- Monitor score decay, conversion rates, and funnel velocity — optimize continuously
- Establish SLAs between Marketing and Sales for lead follow-up and feedback loops
System Integrations
- Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability
- Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech
- Partner with RevOps on attribution modeling and multi-touch reporting
- Troubleshoot and resolve integration failures and data sync issues proactively
Reporting & Analytics
- Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics
- Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds
- Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity
- Support quarterly business reviews with pipeline attribution analysis
Campaign Operations
- Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels
- Own email deliverability, list hygiene, and database health
- Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows
Requirements
- 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
- Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
- Hands-on experience building or significantly rebuilding an MQL scoring model
- Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
- Experience managing complex MAP-to-CRM integrations and third-party tool connections
- Comfortable with SQL or working alongside data/BI teams to pull and validate data
- Highly organized and process-driven — you document everything
- Strong communicator who can translate technical concepts for non-technical stakeholders
- Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience
Nice to Have
- Experience building a marketing tech stack from an early or mid-stage starting point
- Familiarity with intent data platforms (6sense, Bombora, G2)
- Experience with ABM program operations
- Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)
- Prior experience at a cybersecurity company