Senior Associate - Programmatic
Omnicom Group · Pune
Business Overview
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Summary
In this role, you will work closely with members of the Programmatic Team to successfully execute, manage, report and optimize programmatic campaigns on multiple platforms across the global Mediabrands.
Responsibilities
Campaign Implementation
- Work directly with Ad Ops, Agency Teams and your internal Client Services team on all elements related to the campaign set up.
- Ensure all IO/ programmatic media plan requirements are correctly implemented in DSP platforms like DV360, The trade desk, Amobee, Mediamath etc.
- Generate and distribute pixels/beacons for DSPs as required.
- Track, measure and analyse early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.
- Support the Business Intelligence team build a framework to successfully traffic campaigns via API
- Manage workflow and responses to ensure agreed deadlines are met and service level agreements are followed and along with executing tasks with 100% accuracy • Work closely with the line manager to manage accounts across a portfolio of clients, supporting across day- to-day campaign management responsibilities
Campaign Optimization, Analysis & Reporting
- Use DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of your campaigns.
- Ensure campaign pacing status is communicated to your Client Service team.
- Action any relevant optimizations daily to ensure strong campaign performance against client KPIs.
- Generate and deliver client performance reports.
- Through campaign insights, communicate to clients the best possible optimization techniques to ensure client KPIs are met.
- Troubleshoot & manage the health of our automated pacing dashboard by working closely with Business Intelligence to identify & fix bottlenecks.
- Optimizing campaigns leveraging the optimization dashboard & providing feedback to Business Intelligence on improved features & data visualization.
- Managing bespoke client reporting dashboards developed by Business Intelligence & ensuring complete data integrity.
Strategy
- Provide recommendations to your Client Services team for use in brief responses.
- Present industry updates and campaign optimizations.
- Working with Senior Campaign Manager and Programmatic to execute tests within the DSPs.
- Update the industry benchmarks according to the Media Plans received.
Required Skills & Experience
- Ideally the candidate should have a bachelor’s degree with a minimum of 3 years of hardcore programmatic Operations experience.
- Hands on experience of DSP platforms like DV360, The Trade Desk (TTD), Amobee, MediaMath.
- Exceptional analytical skills and ability to spot trends in data and generate insights based on that.
- Ability to investigate, analyze and solve problems as well as clearly communicate results.
- Work on discrepancies between DSPs and Ad servers.
- Strong proficiency with Microsoft Excel and PowerPoint.
- Excellent communication (verbal and written) and documentation skills.
- Ability to handle multiple projects in a fast-paced environment and to learn and apply new concepts and tools quickly.
- Strong attention to detail, well organized and possesses the ability to prioritize multiples tasks under pressure.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.