Marketing Director, China
On Running · Shanghai
Your mission
Integrated Brand & Product Campaigns
- Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution.
- Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers.
Marketing Strategy & Excellence
- Leverage global best practices and local market insights to continuously elevate marketing excellence.
- Balance a cohesive global brand identity with locally relevant campaigns that resonate with diverse consumer segments and cultural contexts.
- Ensure strong, consistent brand storytelling across all consumer touchpoints.
Business & Data-Driven Leadership
- Deeply understand the business and apply data, insights, and performance metrics to inform marketing decisions.
- Deploy diverse marketing strategies and channels to drive brand awareness, demand generation, and long-term brand equity.
- Balance short-term commercial impact with long-term brand building.
Leadership & Cross-Functional Collaboration
- Lead, inspire, and develop a large, high-performing marketing team, fostering a culture of collaboration, accountability, and growth.
- Manage marketing budgets and ensure effective allocation to maximize brand and business impact.
- Act as a bridge between global and local teams, advocating for local market needs while ensuring strong execution of global strategies.
- Partner closely with commercial, retail, product, and global marketing teams to deliver integrated business outcomes.
- Communicate and collaborate effectively with global senior leadership, providing strategic insights and market perspectives.
- Over 20 years of experience in marketing and communications. Proven track record in sportswear, footwear, apparel, or FMCG industries.
- Strong strategic thinking combined with hands-on execution capability.
- Demonstrated success leading large-scale brand and product campaigns across multiple channels.
- Experience managing sizable teams (over 30) in a fast-paced environment.
- Deep understanding of modern marketing ecosystems, including digital, social media, PR, retail marketing, and experiential marketing.
- Highly data-driven and commercially minded, with a strong understanding of how marketing drives business growth.
- Exceptional leadership, communication, and stakeholder management skills, including experience working with global senior executives.
- Ability to operate effectively in a global organization with strong cross-market collaboration.
What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.
On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.
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