Product Marketing Manager (Healthcare)
Phamily · New York City · $105,000–$125,000 (stated in the posting)
Product Marketing Manager
Location: Manhattan, NYC
Job Type: Full-time: 100% On-Site - 5 days a week
Job reports to: Director of Strategic Growth
Salary Range: 105K-125K annually
About Jaan Health/Phamily
Jaan Health is a leading AI-based care management company serving healthcare providers. For nearly a decade, the company has leveraged its easy-to-use, proprietary technology to enable health systems, medical groups, and ACOs to deliver high-quality, high-ROI proactive care to hundreds of thousands of previously underserved patients.
Phamily, the company's core technology platform, has transformed chronic disease management with clinically tested AI and easy-to-use technology that enables physicians and care teams to offer high-touch, individualized patient care that has been proven to reduce investment in extra labor and the overall cost of care. Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases. Learn more at phamily.com.
Job/Role Description
The Product Marketing Manager will help expand Phamily’s tech-enabled care transformation services into the enterprise healthcare market: health systems, health networks, and large physician groups.
This role sits at the intersection of Product, Marketing, and Sales and plays a key role in communicating the value of Phamily’s AI-powered care management capabilities to healthcare organizations.
The Product Marketing Manager will translate Phamily’s care management solution and complex healthcare workflows into compelling, outcome-focused messaging that shows how our solution fits into provider environments, helping clinical and operational leaders improve patient outcomes, streamline care delivery, and drive sustainable revenue from proactive care programs. This includes supporting product and service launches, developing sales enablement materials, and ensuring consistent messaging across marketing and sales channels.
This will be a new capability at Phamily. We are an AI company, and we want you to thoughtfully consider the best practices from traditional approaches to product marketing–and then leverage AI to build a better, faster, more scalable approach from the ground up.
Key Responsibilities:
- Establish a regular cadence of customer, prospect, and analyst engagement to surface insights that sharpen positioning, inform product direction, and identify emerging opportunities.
- Provide direct support for enterprise deals, custom positioning, objection handling, and competitive differentiation, and build a win-loss analysis program that feeds back into messaging and strategy.
- Partner with Product, Solutions, and BI to capture and package customer performance data and outcomes into content-ready proof points (case studies, ROI data, clinical results). Own the project management of getting these stories out of the organization.
- Build and maintain competitive battlecards for key competitors. Develop offense/defense strategies by competitor category. Equip sales with real-time competitive intelligence for active deals.
- Develop a rigorous approach to testing messaging with target personas, not just crafting it, but validating what resonates through customer conversations, sales feedback, and market signals.
- Establish an S-M-L framework for right-sizing product or services launches, from minor feature updates to major capability launches, with appropriate cross-functional coordination for each tier. Build toward a regular launch cadence.
- Leverage AI tools (Claude, etc.) to accelerate competitive research, messaging iteration, battlecard creation, market scanning, and enablement content development. Build repeatable AI-assisted workflows that let a lean PMM function operate at enterprise scale.
Requirements:
- 5+ years of experience in product marketing, preferably in healthcare technology or digital health
- Demonstrated experience using AI tools to accelerate product marketing workflows, competitive analysis, messaging development, enablement creation, or market research. You can show how AI makes you faster and better, not just that you've tried it.
- Strong ability to translate technical product capabilities into clear business value
- Experience supporting enterprise or B2B sales teams
- Familiarity with healthcare delivery models such as care management, population health, or value-based care
- Excellent communication, presentation, and storytelling skills
- Experience working cross-functionally with product, marketing, and sales teams
- Strong analytical skills and ability to interpret market insights
- Bachelor’s degree in marketing, business, healthcare administration, or a related field
Preferred Requirements:
- Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.
Our Compensation & Benefits
- Salary Range: 105K-125K annually Competitive compensation commensurate with experience
- Potential to earn equity based on performance
- Medical, dental, and vision coverage for employees and dependents at a nominal cost
- Paid maternity leave
- FSA and Dependent Care account options
- 401(k) Eligibility after 6 months of full-time employment
- Collaborative, mission-driven work environment
If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You’ll join a smart, humble, and collaborative team dedicated to improving healthcare.
Equal Employment Opportunity
Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other legally protected status.
This position is responsible for complying with all organizational security, privacy, and compliance policies applicable to the role, including separation of duties requirements, and for protecting the confidentiality, integrity, and availability of the information and systems they access.