VP of Sales
PLACE · Bellingham · $150,000–$200,000 (stated in the posting)
About Brivity
Brivity is a SaaS platform for real estate professionals and teams, offering an all-in-one CRM, lead generation, and transaction management solution. Brivity's ecosystem includes an integrated suite — PLACE Leads, Brivity VA, Remine, Landvoice, AreaPro, BrandCo, Inked, and Brivity Recruiter. The VP of Sales owns revenue across this entire portfolio.
About the Role
We're looking for a VP of Sales who is both a strategic leader and an active, in-the-field seller — a true player-coach. This role owns go-to-market strategy and revenue across the full integrated suite, builds a consultative, needs-first selling motion, and develops the sales leadership bench below them.
What You'll Do
Go-to-Market & Customer Ownership
- Own go-to-market strategy across the full integrated suite — one coherent path to market regardless of which product a customer enters through.
- Own the customer holistically across the funnel: a single 360-degree relationship, not a series of separate product pitches.
- Build and drive a consultative selling model that diagnoses customer needs first, then maps the right products and services to fit.
Sales & Closing
- Personally influence the close of all deals, assisting with large opportunities.
- Lead by example on discovery, demos, negotiation, and close.
- Jump into team deals as needed on objections, pricing, and complex multi-product cycles.
Team & Leadership
- Recruit, hire, and coach a high-performing sales org; build the leadership bench below this role by developing managers and directors, not just reps.
- Design cross-sell/upsell motions across the suite; build comp plans, quotas, and territory/segment structures aligned to company goals.
- Run pipeline reviews, forecasting, and coaching cadences.
Revenue & Forecasting
- Own forecasting, pipeline reporting, and revenue visibility across the whole portfolio — one source of truth for the CRO and executive team.
- Deliver against ARR/bookings targets across new business, cross-sell, and expansion.
Cross-Functional Partnership
- Partner with Marketing on pipeline generation and conversion; with Customer Success on handoffs, NRR, and churn.
- Own the sales tech stack to maximize rep productivity.
- Feed competitive intel and customer feedback to Product and Marketing leadership.
What We're Looking For
- 8+ years in SaaS sales, including 3–5+ years in senior sales leadership managing managers — while still actively selling and closing.
- Proven player-coach track record: personal quota/closing alongside team leadership.
- Experience building and scaling teams in a subscription/recurring-revenue business, ideally with a multi-product ecosystem (bundling, cross-sell, upsell).
- Deep fluency with SaaS metrics: CAC, LTV, win rates, sales cycle, pipeline coverage, NRR/GRR.
- Track record developing sales managers/directors, not just individual reps.
- Real estate, proptech, or vertical SaaS experience a strong plus.
- CRM fluency (Salesforce, HubSpot, or similar).
Nice to Have
- Existing network/credibility in the real estate industry.
- Background scaling a company through Series B–D or similar growth inflection.
Salary: $150,000-$200,000/year, depending on experience, plus variable bonus.
Why PLACE:
We believe people do their best work when they're trusted, supported, and surrounded by others who are equally driven. Our competitive benefits include PTO as needed, comprehensive insurance coverage, a 401(k) match, stock option grants, and a stock purchase plan. Every team member is an owner, building the "PLACE" they are proud to call "my company."
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