Managing Director, Chief Marketing Officer

ProShares · New York City · $300,000–$385,000 (stated in the posting)

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About Us:

ProShares now offers one of the largest lineups of ETFs, with over $100 billion in assets. The company is a leader in strategies such as crypto, dividend growth, interest rate hedged bond and geared (leveraged and inverse) ETF investing. ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.

Position Summary:

The Managing Director, Chief Marketing Officer (CMO) is the firm’s senior marketing visionary, defining and driving a bold, enterprise-wide marketing strategy that fuels growth across all business lines. Reporting directly to the CEO, this role leads and develops the Marketing organization while remaining highly hands-on actively shaping strategy, execution, and outcomes. The CMO leads a digital-first, direct-to-investor strategy, strategically leveraging social media to attract, educate, and activate investors at scale. As a core member of the Executive Management Team, the CMO helps set enterprise priorities, influences long-term strategy, and partners closely with senior leaders to accelerate the firm’s evolution and deliver on its long-term growth ambitions.

This leader oversees all facets of marketing including brand strategy, creative services, performance and growth marketing, digital marketing, product marketing, communications, and conferences and events.

What You’ll Be Responsible For^[1]:

• Serving as a key member of the firm’s Management Team, contributing to corporate strategy and championing enterprise initiatives, with particular emphasis on scaling digital engagement with individual investors.
• Defining and executing a multi-year marketing strategy that drives business growth, strengthens brand equity, and enhances client engagement, personalization, and retention.
• Translating corporate objectives into clear marketing priorities, goals, and metrics, ensuring alignment, accountability, and execution excellence.
• Leading, mentoring, and developing a high-performing team across marketing, communications, digital, and creative functions.
• Building and sustaining a culture of excellence, collaboration, innovation, and continuous improvement, with a strong emphasis on digital execution and measurable impact.
• Overseeing all facets of marketing, including brand strategy, creative services, performance and growth marketing, digital marketing, product marketing, communications, and conferences and events.
• Ensuring consistent brand positioning and messaging across all channels, campaigns, and touchpoints including social media platforms.
• Directing the development of high-quality creative assets, campaigns, and content that clearly articulate the firm’s value proposition.
• Leading the firm’s digital marketing strategy, including paid media, social media, SEO/SEM, website experience, and marketing automation.
• Owning the marketing analytics agenda, partnering closely with Business Intelligence to drive data-informed decision-making and clear measurement of ROI.
• Ensuring effective use and optimization of the marketing technology stack, including CRM and automation platforms.
• Partnering cross-functionally with Sales, Product, Investment Strategy, Operations, Legal, and Compliance to ensure integrated planning and execution.
• Supporting product launches, go-to-market strategies, and sales enablement initiatives with coordinated digital and social amplification strategies.
• Owning the strategy, budgeting, execution, and measurement of internal events and external conferences, ensuring high-quality experiences that deepen client relationships while complementing digital engagement.
• Ensuring all marketing materials and communications meet regulatory, legal, and compliance standards, maintaining strong working relationships with Compliance and Legal teams including oversight of compliant social media communications.

Success at ProShares:

• Success in this role is defined by the ability to scale investor engagement through innovative, compliant, and data-driven marketing strategies while strengthening the ProShares brand.
• The CMO delivers measurable growth outcomes, elevates digital capabilities, and builds a high-performing organization that operates with both creativity and discipline.
• This leader balances strategic vision with hands-on execution and thrives in a demanding, intellectually rigorous environment.

What Sets This Role Apart:

• Direct reporting line to the CEO and a meaningful voice in enterprise-wide strategic decision-making.
• A rare opportunity to shape the firm’s digital-first, direct-to-investor marketing evolution at scale.
• Broad remit across brand, growth, digital, communications, and events, with real ownership of outcomes.
• A leadership role that combines executive-level influence with hands-on strategic and operational involvement.

What You Bring:

• Bachelor’s degree required, advanced degree preferred.
• Minimum of 10 years of progressive marketing leadership experience, ideally within financial services or a similarly regulated industry, with significant experience in digital, growth, or consumer-focused marketing including experience overseeing social media strategy.
• Exceptional leadership, communication, and interpersonal skills, with the ability to influence at all levels of the organization.
• At least five years of experience managing and developing high-performing teams.
• Deep understanding of brand management, digital marketing, creative development, and content strategy, with an emphasis on e-marketing.
• Demonstrated success in building and executing integrated marketing strategies across digital, brand, and communications functions, including direct-to-consumer or self-directed investor audiences.
• Comfort operating in a demanding, intellectually rigorous environment where digital innovation and measurable outcomes are expected.

The compensation for this position includes salary and incentive pay. The annual base salary range for this role is $300,000–$385,000 (USD), which does not include discretionary bonus compensation. Total compensation may vary based on experience, role, location, department, and individual performance.

Our Benefits:

• Competitive pay and discretionary bonus
• Paid time off
• Health care benefits (medical, dental & vision)
• Additional insurance includes basic life, accidental death and dismemberment, supplemental life, disability and legal benefit
• 401(k) retirement plan with matching contribution
• Spending Accounts (Health Care, Dependent Care, and Transportation)
• Wellness Programs (fitness reimbursement, Employee Assistance Program)
• Education assistance
• Hybrid work schedule
• Additional Programs include peer recognition, corporate matching gift

[1] These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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