Regional VP - Nordics

Roboyo · Stockholm

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This is Career Defining Role 

The Nordics is one of Europe’s most digitally mature markets: ambitious enterprises, high trust in technology, strong operating discipline and serious appetite for AI that improves real business performance. It is also a market that does not buy hype easily. Nordic clients expect credibility, proof, partnership and value. 

Roboyo AI already has the foundation: deep automation capability, delivery hubs, global IP, and partnerships across UiPath, Microsoft, Appian, Celonis, Mendix and other enterprise platforms. The opportunity now is to build the Nordics into a reference market for AI and Agentic Automation - moving clients from pilots and point automations into multi-year programs that rewire work. We are scaling our partnership with leading AI platforms, such as Anthropic, OpenAI, N8N to name a few… 

This is not a maintenance role. It is a build role: own the region, create the market, land lighthouse clients, shape the partner ecosystem, and build the team that makes Roboyo AI the go-to pure-play AI and automation transformation partner across the Nordics. 

Your mission 

• Own and grow the Nordics P&L: revenue, gross margin, utilization, EBITDA and long-term value creation. 

• Create and convert demand: build qualified pipeline, hunt new logos and expand strategic accounts into multi-year transformation programs. 

• Sell the next generation of Roboyo AI services: agentic pods, forward-deployed AI engineering squads, AI use-case backlog acceleration, data and knowledge foundations, and run/scale managed services. 

• Turn partnerships into a GTM engine: particularly UiPath and Microsoft, alongside Appian, Celonis, Mendix and other strategic platforms. 

• Build a high-quality Nordic team: sales, consulting, solution architecture, engineering and delivery leadership, supported by global delivery hubs. 

• Make Roboyo AI visible in the market: senior client relationships, ecosystem events, partner roundtables, thought leadership and board-level conversations. 

What you will own 

Nordic market strategy and P&L

• Operate as the business owner for the Nordics: full accountability for revenue, gross margin, SG&A discipline, EBITDA and quality of growth. 

• Define a practical market plan across Sweden, Denmark, Norway and Finland - with clear account priorities, vertical plays, partner motions and hiring needs. 

• Focus on Nordic enterprise buyers in financial services, insurance, telco, energy, industrials, retail, life sciences, public sector and digitally ambitious mid-market companies. 

• Build a disciplined operating rhythm: pipeline coverage, deal reviews, forecast accuracy, utilization, delivery health, NPS/referenceability and margin control. 

• Shape a portfolio mix that deliberately moves from legacy automation and staff augmentation towards higher-value AI transformation, agentic automation and managed services. 

• Acts as Managing Director of the Nordic legal entity, with full governance, compliance and statutory responsibilities. 

Hunting, enterprise GTM and account growth

• Be the lead commercial force in the region - not only a manager of sellers, but a visible senior hunter who opens doors and shapes executive conversations. 

• Personally lead new-logo pursuits and lighthouse accounts, from first conversation through discovery, value case, proposal, negotiation and close. 

• Create repeatable land-and-expand offers: 6-8 week AI/process opportunity sprints, agentic workflow prototypes with clear value gates, and 12-month transformation roadmaps. 

• Move clients beyond isolated automations into use-case backlog programs that continuously identify, prioritize, build, run and improve AI-enabled workflows. 

• Work with global Roboyo AI leaders to bring the best of our IP, accelerators and delivery capabilities into Nordic pursuits. 

Partner-led GTM and ecosystem development

• Own and professionalize the Nordics partner motion with UiPath, Microsoft, Appian, Celonis, Mendix and selected AI/data ecosystem partners. 

• Create joint account plans, co-sell motions, partner-sourced campaigns and executive-level events that produce qualified pipeline - not just awareness. 

• Position Roboyo AI as the partner that makes AI real in workflows: process-first, production-minded, governed and measured against business outcomes. 

• Build a broader ecosystem of hyperscalers, boutiques, consultancies, industry communities and senior advisors who can amplify Roboyo AI’s market access. 

• Maintain independence and commercial discipline: partnerships should accelerate Roboyo AI’s services growth, not reduce us to a low-margin implementation arm. 

Agentic transformation propositions

• Translate Roboyo AI’s global AI and agentic capabilities into propositions that land in the Nordic market: clear problems, clear value, clear path to production. 

• Commercialize forward-deployed AI engineering squads and agentic pods embedded with clients to attack workflow and process use-case backlogs. 

• Help clients build the foundations that make agents useful and safe: process intelligence, data readiness, knowledge fabrics, RAG, orchestration, security, auditability and human-in-the-loop controls. 

• Challenge hype constructively: not every process needs an agent, and not every AI idea deserves funding. Your role is to guide clients towards what will actually work. 

Delivery leadership and operating excellence

• Lead and grow the Nordic onshore capability across consulting, solution architecture, engineering, project delivery and client success. 

• Work with global and offshore delivery hubs to create the right delivery mix without compromising client trust, quality, governance or margin. 

• Ensure strategic engagements are delivered with executive visibility, strong commercials, clear outcomes, and referenceable quality. 

• Build the local operating model for AI transformation squads: backlog management, value tracking, risk controls, change management and run/scale handover. 

Leadership,cultureand talent 

• Be the cultural anchor for Roboyo AI in the Nordics: high trust, high standards, low ego, clear accountability and strong collaboration with global teams. 

• Recruit, mentor and retain a senior bench of sales, consulting, presales, architecture and delivery leaders. 

• Lead the reskilling journey from RPA and workflow automation into AI engineering, agentic orchestration, data-led transformation and managed AI operations. 

• Represent the region internally with candour and ownership: push for what the market needs, but take responsibility for local execution. 

What you bring 

You are likely to have built your career in a mix of tier-one consulting / technology services and a more entrepreneurial automation, AI, data or digital transformation environment. You understand the standards of a major firm, but you have the appetite to build something faster, sharper and more specialist. 

Must-have experience 

• 10+ years in technology-enabled consulting, professional services, enterprise automation, data/AI transformation or adjacent digital services. 

• 5+ years owning or strongly co-owning a country, region, practice, portfolio or commercial number - with exposure to revenue, margin, utilization, hiring and delivery performance. 

• Proven hunter credentials: you have personally led or materially shaped multi-hundred-thousand to multi-million-euro services deals in the Nordic market. 

• Strong network with Nordic CIOs, CDOs, COOs, Heads of Transformation, Heads of Automation, Digital, Data or Operations in one or more priority sectors. 

• Grounding in Intelligent Automation, workflow, BPM, process mining, low-code, IDP or enterprise orchestration - with credible recent exposure to GenAI, LLMs or agentic AI. 

• Experience building or scaling a practice or market: account planning, partner GTM, pipeline generation, hiring, team leadership and delivery governance. 

• Commercial fluency: pricing, rate cards, utilization, gross margin, deal structure, risk, scope control, outcome-based components and managed services economics. 

• Fluent English. A Nordic language, especially Swedish, is strongly advantageous. 

Ideal background 

• Big 4, IBM, Accenture, Capgemini, Cognizant, NTT, Sopra Steria, Tietoevry, Valcon, Implement, BCG Platinion, or another strong Nordic consulting / technology services environment. 

• Then moved closer to specialist automation, AI, data, SaaS, platform or transformation services where you had to build pipeline, sharpen propositions and lead teams hands-on. 

• Comfortable selling to both business and technology buyers - not only CIOs, but also COOs, CFOs, operations leaders and transformation sponsors. 

Agentic AI and technical fluency 

You do not need to be hands-on keyboard, but you must be credible in the room. You should be able to discuss: 

• How LLMs, RAG, vector databases, tool-calling and orchestration enable agentic workflows. 

• How AI agents interact with enterprise systems, data, documents, rules, people and controls. 

• How to structure multi-agent systems around end-to-end processes such as onboarding, claims, KYC, case management, finance operations, procurement, service management or field operations. 

• How to make AI safe enough for enterprise use: permissions, audit trails, data boundaries, human approvals, monitoring, model/vendor risk and controlled change. 

• Where AI is not the answer - and how to keep clients focused on value rather than novelty. 

Leadership traits 

• Hunter-operator: you combine personal commercial intensity with the discipline to run a services business properly. 

• Market maker: you can create demand where the category is still forming and help clients understand what is possible. 

• Executive presence: you can sell the vision at board level and then translate it into a practical delivery plan. 

• Builder mindset: you get energy from blank-sheet problems, underdeveloped markets and teams that need direction. 

• Change leader: you can move teams from classic automation into Applied AI without creating fear, cynicism or chaos. 

• Commercial backbone: you protect margin, scope and quality even when growth pressure is high. 

• Low-ego collaborator: you work globally, borrow what works, and make the wider Roboyo AI platform stronger. 

What success looks like 

First 90 days 

Clear Nordic strategy, target account list, partner plan, pipeline baseline, team assessment and operating cadence.  

First 6 months

Qualified lighthouse pipeline, active partner-sourced opportunities, sharper local propositions, improved delivery rhythm and visible market presence

First 12 months 

Material P&L momentum, referenceable AI/agentic engagements, stronger local team, improved partner pull-through and repeatable Nordic growth engine.

What we offer 

A genuine legacy-building role: the mandate to build Roboyo AI Nordics into a leading AI and Agentic Automation consultancy business. 

• Direct access to the Group CEO and global leadership team, with high autonomy over GTM, hiring, partnerships and local market strategy. 

• The backing of a global specialist platform: delivery hubs, AI and automation IP, partner status, proven client stories and deep process transformation heritage. 

• Competitive base salary plus performance-driven variable compensation tied to regional growth, margin and value creation. 

• Long-term incentive / equity potential for outstanding performance. 

• A culture built for people who want to move fast, learn fast and help define the next category of enterprise transformation. 

Closing note 

If you want to move from leading a practice to owning and building a regional business - and if you are ready to turn AI from boardroom conversation into governed workflows, agentic systems and measurable enterprise outcomes - we would like to talk.

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