Digital Marketing Manager, Catalogue
Sony Music · Asia
The Digital Marketing Catalogue Manager is responsible for developing and executing digital marketing strategies to maximize the visibility, engagement, and revenue of the company’s catalogue repertoire across digital platforms. This role focuses on promoting existing catalogue content, driving audience growth, and optimizing digital campaigns through data-driven insights.
What you'll do:
- Develop and execute digital marketing strategies to promote catalogue releases across streaming platforms and social media.
- Manage and optimize catalogue campaigns to increase streams, engagement, and digital revenue.
- Work closely with artists, label teams, and external partners to identify opportunities for catalogue promotion.
- Plan and implement digital advertising campaigns including social media, display, and platform marketing.
- Collaborate with DSPs such as Spotify, Apple Music, and YouTube to enhance catalogue visibility.
- Analyze campaign performance using data and analytics tools to improve marketing effectiveness.
- Identify trends, anniversaries, viral moments, or cultural events to reactivate catalogue content.
- Coordinate with creative teams for the development of digital assets, content, and promotional materials.
- Manage digital marketing budgets and ensure effective allocation of resources.
Who you are:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum 4-6 years of experience in digital marketing, preferably in music, media, entertainment, advertising agencies, radio, content, publishing, or other consumer-facing industries.
- Strong understanding of digital platforms, streaming services, social media marketing, and audience engagement.
- Experience with data analytics and campaign performance tracking.
- Excellent project management and communication skills.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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