Executive, Digital Media Planning, Pakistan
WPP Media · Karachi
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, clients, communities, and planet.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring together the best platforms, people, and partners to create limitless opportunities for growth.
At WPP Media, we believe our culture and people are our biggest strengths. In this role, it is critical to embrace WPP and WPP Media's shared values:
- Be Extraordinary by Leading Collectively and Inspiring Transformational Creativity.
- Create an Open Environment by Balancing People and Client Experiences while Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Reporting of the Role
This role reports to the Business Manager
3 Best Things About the Job
- Work on innovative digital campaigns across leading global and local brands.
- Gain hands-on exposure to major digital platforms including Google, Meta, TikTok, YouTube, Programmatic, and E-commerce.
- Develop expertise in audience planning, digital strategy, data analytics, and campaign optimization in one of the world's largest media organizations.
In This Role, Your Goals Will Be:
In Three Months
- Gain proficiency in WPP Media's digital planning tools, media systems, and reporting dashboards.
- Build a strong understanding of digital media channels, audience behaviors, and platform capabilities.
- Assist in the planning and execution of live digital campaigns.
- Develop relationships with key digital media partners and platform representatives.
- Support campaign reporting, performance tracking, and optimization recommendations.
- Acquire category and competitive landscape knowledge for assigned clients.
In Six Months
- Independently manage day-to-day planning and execution of digital campaigns.
- Develop digital media recommendations aligned with client objectives and KPIs.
- Collaborate effectively with strategy, investment, analytics, and content teams.
- Deliver campaign performance analyses with actionable insights.
- Build strong working relationships with client stakeholders and media partners.
In Twelve Months
- Become a trusted digital planning partner for assigned accounts.
- Lead planning and execution of integrated digital campaigns.
- Leverage audience, platform, and performance data to drive media innovation.
- Identify growth opportunities and new digital solutions for clients.
- Contribute award-worthy and business-driving digital media ideas.
What Your Day Job Looks Like at WPP Media
- Support the development of digital media plans across paid social, search, video, display, and programmatic platforms.
- Prepare media plans, flowcharts, budget allocations, and campaign implementation documents.
- Coordinate campaign launches with internal teams and media partners.
- Monitor campaign delivery, pacing, and performance against KPIs.
- Analyze campaign data and provide optimization recommendations.
- Prepare weekly, monthly, and campaign-end performance reports.
- Maintain accurate documentation for all digital campaigns.
- Coordinate with platform partners including Google, Meta, TikTok, Snapchat, LinkedIn, and local publishers.
- Stay updated on market trends, platform developments, and emerging technologies.
- Conduct competitor tracking and digital landscape analysis.
- Assist in audience planning and targeting recommendations.
- Ensure campaigns are delivered on time and within budget.
- Support billing reconciliation and campaign financial tracking.
- Participate in client meetings and contribute digital media insights.
- Work closely with analytics and performance teams to improve campaign outcomes.
- Maintain strong quality control and attention to detail across all campaign activities.
What You'll Bring
- Passion for digital media, advertising, technology, and consumer behavior.
- Strong analytical and problem-solving mindset.
- Ability to interpret campaign data and generate actionable insights.
- Effective communication and stakeholder management skills.
- Excellent organizational and project management abilities.
- Curiosity and eagerness to learn about evolving digital platforms.
- Understanding of the digital ecosystem including paid social, search, video, display, and e-commerce media.
- Strong attention to detail and ability to manage multiple priorities simultaneously.
Minimum Qualifications
- Bachelor's degree in marketing, Media Sciences, Business Administration, Communication, or related disciplines.
- 0 to 2 years of experience in Digital Media, Marketing, Advertising, or related fields.
- Fresh graduates with strong academic performance and a passion for digital media are encouraged to apply.
- Knowledge of Google Ads, Meta Ads Manager, TikTok Ads, Campaign Manager 360, or analytics tools will be an added advantage.
- Proficiency in Excel and PowerPoint.
- Strong numerical and analytical skills.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
About Pakistan
WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.
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