Marketing Manager
UNIQLO · Atlanta
PR
Plan, implement and manage public relations programs
Plan and budget for PR events, programs and initiatives
Help in designing and reviewing a variety of promotional and marketing materials
Design and review the online content in media announcements and media kits
Monitor corporate image frequently and ensure it is in compliance with company brand
Develop and implement PR policies and procedures
Determine KPIs for PR department
Measure and provide reports on each PR campaign
Build long-term relationships with all relevant stakeholders
Produce content for various speeches, events
Develop and implement crisis communications advice and media strategy, as needed