Strategic Partner Marketing Manager
Syndio · Greater London · $146,000–$172,000 (stated in the posting)
Do you want to empower organizations to build smarter compensation strategies while ensuring fair pay for all employees?
Syndio is the leading pay governance and compensation intelligence platform. We help organizations make better pay decisions at every stage of the compensation lifecycle, from leveling and offers to promotions and merit. Our platform gives HR, compensation, and finance leaders the data and decision support they need to govern pay fairly, compliantly, and with confidence. We partner with many of the world’s most recognized and respected enterprises, helping them implement leading-edge compensation solutions with expert guidance and analyzing pay for over 10 million employees across the world.
Join us in our mission to help companies make smarter pay decisions they can trust!
The Role
Syndio's partner ecosystem is a core growth driver, and the relationships we've built with strategic partners require dedicated marketing investment to realize their full potential. We're hiring a Strategic Partner Marketing Manager to own the co-marketing function across our strategic partner portfolio.
This role sits within the product marketing function and operates cross-functionally across the broader marketing team. You'll be the primary marketing liaison between Syndio and our partners, ensuring that our joint value story is clear, our messaging is consistent and accurate, and that co-branded programs are built to drive real pipeline.
This role operates in two modes: ongoing co-marketing management — marketplace upkeep, accuracy audits, asset refreshes — across the full partner portfolio, and periodic launch-style pushes (marketplace listings, seller enablement, launch events) for partnerships at that stage.
This is a builder role. You'll extend existing partner programs and create new ones where nothing exists yet, working directly with senior stakeholders on both sides, and setting the standard for how Syndio approaches partner marketing at scale.
Our partner portfolio spans different categories of platforms — HR and workforce systems, communication and collaboration tools, and others — each with its own language, buyer, and marketplace dynamics. You'll need to adapt the value story and asset approach to fit each one.
What You'll Do
Serve as the primary marketing liaison to strategic partners
- Own the day-to-day marketing relationship with Syndio's strategic partner portfolio
- Build trusted working relationships with counterpart marketing contacts at each partner organization
- Represent Syndio marketing in partner planning calls, quarterly business reviews, and co-marketing syncs
- Bring executive presence to senior-stakeholder settings — comfortable representing Syndio one-on-one with senior leaders at partner organizations, without needing Syndio leadership in the room
- Coordinate across multiple external stakeholders when programs involve more than one partner organization at once
Own partner program navigation
- Understand each partner's program structure and stage — enrollment, certification/build status, GA — and calibrate marketing claims and asset readiness accordingly, so we never market a partnership ahead of where it actually stands
- For partnerships that follow a full launch motion (marketplace listing, seller enablement, launch event, periodic refresh), lead that process end to end as a bounded project
Build and maintain a shared source of truth
- Develop and manage a co-marketing hub that gives both Syndio and partner teams a single place for joint messaging, approved assets, and campaign materials
- Ensure messaging across all partner-facing materials accurately reflects Syndio's product capabilities and current positioning
- Establish a lightweight review and approval process with Product Marketing as final sign-off, so partner content stays current and on-brand as our product and positioning evolve
- Apply Syndio's platform narrative and brand system (visual identity, tone, messaging architecture) consistently across all co-branded materials
Drive co-branded content and campaign execution
- Own the creation of co-branded assets including one-pagers, solution briefs, landing pages, and sales enablement materials
- Distill complex, joint value propositions into sharp, sales-ready soundbites (1–2 sentences) that land with partner reps who don't live inside Syndio's product positioning day-to-day
- Partner with the content and communications team to develop joint thought leadership, blog content, and co-authored reports
- Collaborate with revenue marketing on co-branded event support, including field event activation, sponsored sessions, and joint webinars
Support revenue impact
- Work with Syndio's revenue marketing team and partner ops to identify joint customer overlap and design-partner opportunities, ensuring co-sell programs are supported with the right asset stack at each funnel stage
- Coordinate joint GTM plays and outbound sequences that activate partner audiences
- Track co-marketing program performance and report on contribution to pipeline and influenced revenue
Ensure product marketing accuracy across the partner ecosystem
- Stay current on messaging, positioning, and product capabilities across the broader product marketing team
- Audit existing partner materials on a regular cadence to identify and resolve accuracy gaps
- Provide partners with timely updates when product positioning, packaging, or messaging changes
What You Bring
- 5+ years of experience in B2B marketing, with at least 2 years in a partner marketing, alliances marketing, or product marketing role — ideally including experience marketing alongside enterprise ISV/platform partners (e.g. Workday, SAP) and partners operating under consulting, sub-license, or referral models (e.g. Mercer, PwC)
- Demonstrated ability to manage complex, cross-functional relationships and work across organizational boundaries
- Strong written communication skills and an instinct for clear, accurate product messaging
- Executive presence — proven comfort operating credibly with senior stakeholders (VP+) at partner organizations and internally
- A sharp eye for visual and brand detail — able to evaluate co-branded creative against brand standards, not just write copy
- Experience creating co-branded content and managing partner-facing asset libraries
- Comfort operating with autonomy in a fast-paced environment where priorities shift and structure has to be built, not inherited
- Familiarity with HubSpot or similar CRM/marketing automation platforms
- Experience in HR tech, compensation, or enterprise SaaS is a plus
How You Work
- You're organized without being rigid, and you know how to manage competing priorities across multiple relationships.
- You default to clarity in your communication and follow through on what you commit to.
- You understand that partner marketing lives at an intersection and you're effective at building alignment across teams that don't always move at the same pace.
- You care about getting the details right, especially when it comes to how the product is represented in the market. — and in how it looks.
- You can sit in a room with a partner's VP of Marketing and hold your own.
Why you'll love it here:
- 💰 Competitive Compensation. For this role our salary is targeted at $146-172k USD in the US and £90-105k GBP in the UK per year. Final offer amounts are determined by factors such as experience and expertise.
- 🏆 Syndio Equity. So you can share in Syndio’s success.
- 🏝 25 days PTO, plus paid sick & safe time, compassion leave, and voting leave.
- 🏥 Private Medical Insurance including dental, optical and mental health support.
- 💊 Health Cash Plan to claim back everyday costs like dental, optical and physio.
- 🛡️ Life Assurance, Income Protection & Critical Illness Cover.
- 🏦 Workplace Pension. To help you save for your future.
- 📍 Remote within the UK #LI-Remote
Role Progression
- Within 30 days, you will immerse yourself in Syndio's mission and product positioning, meet key stakeholders, and audit the current partner landscape to identify immediate gaps.
- By 60 days, you can expect to start building a foundation by drafting a repeatable partner onboarding playbook, establishing recurring auditing cadences, and collaborating with our integrated marketing team to define pipeline tracking.
- After 90 days, you will be driving impact, executing your first co-marketing initiative, socializing the finalized onboarding playbook, and establishing a regular reporting rhythm against KPIs to share with leadership.
The interview overview
Below you'll find an outline of the interview plan for our Strategic Partner Marketing Manager position. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.
- Recruiter Screen (25 min) — chat with our Talent team and learn more about Syndio and the role.
- Hiring Manager Interview (30 min) — dive into the role's scope, priorities, and how you approach partner marketing.
- Marketing Leadership Conversation (30 min) — align on strategy and mutual fit with our marketing leadership.
- Crossfunctional Team Interviews (3 x 30 min) — individual conversations with members of our Strategic Partnerships and Events Marketing teams
At Syndio, we're building a diverse team that values candor, curiosity, and community. If you share these values and are interested in joining us, we'd love to talk with you even if you don't 100% meet the "about you" listed here. We don't expect anyone to have all the answers, as long as you're willing to learn and grow with us.
Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.