Brand Marketing Manager
Columbia Sportswear · South Korea
Job Summary:
The Mgr-Brand Management is responsible for building the brand's holistic strategy aligned with global and regional directions. Works closely with leadership to build long-range brand strategies and deliver compelling seasonal brand and marketing campaign stories. Maintains close relationships with cross-functional teams.
Responsibilities:
40% Ensures seasonal marketing campaigns reflect global and regional brand initiatives. Ensures right communication plans are planned and supported. Works closely with global team and regional stakeholders for brand and seasonal strategy updates, feedbacks, and requests.
30% Works closely with Product and Sales teams to align product and channel initiatives in seasonal marketing stories, calendars, and recaps. Creates seasonal briefs informing Marketing communications team on key product styles and collections.
15% Oversees creative adoption and regional production. Oversees content delivery for all global and regional marketing deliverables for all the channels.
10% Researches market and consumer insights for the brand strategies through researches, surveys, market visits, and meetings.
5% Performs other duties as assigned.
People Management Expectations:
- Translates company strategy into functional and team goals, monitors progress, removes barriers, and identifies and allocates resources. Acts as a change catalyst to meet evolving business needs. This may include organizational, financial, and labor/cost management.
- Creates a high-performance culture by setting clear performance objectives, providing ongoing feedback, and developing talent to build new skills and capabilities.
- Drives team engagement and promotes an inclusive work environment using effective communication, team building, and collaboration practices.
- Maintains efficient operations in compliance with regulations, policies, and safety standards.
Additional Requirements:
- Bachelor's or masters degree, or applicable certification or equivalent experience.
- Typically requires 5 years functional experience.
- Experience managing individual contributors and a department or acted as a lead.
- Manages a team with more than 2 full-time direct reports, typically professional level roles and may include support level roles and temporary/contract employees.
- Bachelor’s degree in marketing, business, communications, or related field required.
- Eight years of marketing experience in positions of progressive responsibility.
- Travel: None
- Work Schedule: Standard Hours
Career Band: Management
Jobs on this career band achieve results through the efforts of subordinate employees by directing, leveraging, guiding the work of others and mobilizing resources as the primary focus of their role. Typically manages 2 or more direct reports. Responsible for the monitoring and achievement of operational and/or financial results for area of responsibility to accomplish the vision of the company. Responsible for staffing decisions, such as hiring, firing, rewarding, training, and developing employees.
Criteria & Management Requirements:
- Problem Solving: Identifies and resolves technical, operational and organizational problems; considers multiple sources of information to identify the best course of action for teams managed. Guided by policies, resource requirements, budgets, and the area business plan.
- Business Acumen: Applies understanding of the business and how their own area integrates with others to achieve departmental objectives.
- Communication & Influence: Guides, influences, and persuades others either internally and externally; converts technical information to compelling business context and advice.
- Impact: Decisions impact the finances, operational efficiency and effectiveness of own team and often multiple related teams.
- Leadership: Semi-independent management of roles and responsibilities (primarily professional level roles), planning for the department’s needs and operational issues.
Work Environment: Typical Office
Other Work Environment Requirements:
Typical Office: Operates in a typical office environment, routinely uses computer and other standard office equipment.
Other Physical Requirements:
Typical Office: Generally sedentary for prolonged periods, may occasionally require ability to move about or adjust/move items weighing up to 10 lbs. in all directions; Constantly requires collaboration and the ability to communicate with others to exchange information while in a typical office setting. Collaboration is generally conducted in person unless the role has been pre-approved for remote work.
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
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