Manager, Brand Marketing, Burger King & Popeyes, International
Tim Hortons · Corp
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Our opportunity:
We are looking for a hands-on marketer to join RBI’s International Marketing team, supporting EMEA, APAC and Latin American and Caribbean regions. This role will focus primarily on Burger King and Popeyes brands, helping bring priority brand, communications and food initiatives to life across our international markets.
You will manage defined projects from brief through development, production and handover, working closely with regional teams, co-lead markets, franchisees, agencies and cross-functional teams. Burger King will be the core focus, with opportunities to support Popeyes International projects as priorities evolve. You will help translate RBI International’s brand priorities into clear, culturally relevant marketing that markets can successfully activate.
RBI follows a 5 day, in-office work schedule to support collaboration. Candidates should be comfortable working onsite 5 days per week.
Your roles and responsibilities:
Manage key Burger King and Popeyes marketing and communications projects, including Cornerstones, Creative Councils, brand campaigns and activations, and priority brand initiatives.
Build clear briefs and work closely with cross-functional teams and partner agencies to develop bold, effective creative work.
Develop and roll out comprehensive marketing toolkits that empower local markets to effectively communicate the brand message and drive impact.
Support strategic brand development for priority food platforms making sure product stories are clear, relevant and built to work across different markets.
Work closely with regional teams, co-lead markets and franchisees throughout development. Bring their calendars, commercial priorities, local needs and activation requirements into the process, so the work is useful and ready for markets to adapt and launch.
Spot and shape opportunities for Burger King and Popeyes to show up naturally in popular culture. Turn cultural, social and consumer insights into compelling brand stories and initiatives that keep our brands part of the conversations that matter.
Own project plans, market and brand performance analysis, timelines, project budgets, approvals and feedback loops across multiple workstreams. Keep teams aligned, identify risks early and bring practical solutions that help work move forward.
Your skills & experience:
5-8 years of experience in marketing, consumer communications, marketing agency or in a similar role withing FMCG/CPG or QSR industry.
Experience managing integrated marketing projects from brief through production and market handover.
Strong project-management skills, with the ability to manage multiple priorities and stakeholders.
Experience working with agencies, regional teams, markets, franchisees and cross-functional teams.
Experience using consumer, cultural, market and brand-performance insights to shape briefs, inform decisions and improve marketing effectiveness.
Strong passion for creativity, popular culture, social media and digital channels, with an instinct for spotting culturally relevant opportunities for the brands.
Proficient with MS Office, especially PowerPoint, with an interest in emerging tools, including AI
Excellent written, presentation and communication skills.
Fluent in English. Additional languages are a plus.
Authorized to work in Switzerland.
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.