VP, Corporate Banking Marketing Lead, Group Marketing & Communications

DBS · Jakarta Head Office

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Business Function

DBS is a leading financial services group in Asia, committed to shaping the future of finance and communities. With a strong focus on innovation and impact, DBS empowers businesses and individuals across global markets. As the "World's Best Bank," DBS is recognized for its leadership in creating a supportive work environment and driving digital transformation.

Role Overview
The Vice President, Corporate Banking Marketing lead will be a key contributor to the Institutional Banking Group, responsible for developing and executing strategic marketing initiatives to drive business growth and enhance brand presence within the corporate and institutional client segments. This role requires a strong understanding of financial products and services, particularly corporate banking, as well as proven expertise in marketing strategy, digital marketing, content creation, and stakeholder management.

Key Responsibilities:

1. Business & Marketing Strategy

• Develop and execute annual marketing plans aligned with IBG business priorities.
• Translate business objectives into integrated marketing initiatives across awareness, consideration, engagement, and conversion stages.
• Support customer acquisition, relationship deepening, and cross-sell objectives through targeted marketing programmes.
• Partner with business stakeholders to identify opportunities to strengthen market positioning and client engagement.

2. Campaign & Programme Management

• Lead end-to-end development and execution of integrated marketing campaigns.
• Manage sector-focused, product-led, and client engagement programmes across Large Corporates, Mid-Cap, SME, FIG, and priority industry segments.
• Drive execution excellence across content, digital, media, events, sponsorships, and owned channels.
• Ensure campaigns are aligned with brand standards, regulatory requirements, and business objectives.

3. Thought Leadership & Brand Positioning

• Strengthen DBS IBG's reputation as a trusted and strategic partner.
• Develop and amplify thought leadership content, executive communications, client stories, and industry insights.
• Increase visibility of DBS executives and subject matter experts through media, speaking opportunities, and strategic partnerships.
• Support initiatives that reinforce DBS' leadership across priority industries and solutions.

4. Client Engagement & Events

• Design and execute strategic client engagement programmes, forums, roundtables, and flagship events.
• Ensure events serve clear business objectives, including lead generation, relationship building, and executive engagement.
• Work closely with Relationship Managers to support post-event follow-up and opportunity development.
• Monitor event effectiveness and implement continuous improvements.

5. Digital & Performance Marketing

• Leverage digital channels and marketing technology platforms to improve reach, targeting, engagement, and lead generation.
• Drive optimisation of websites, SEO/GEO, content discoverability, marketing automation, and lead management processes.
• Collaborate with analytics teams to measure campaign effectiveness and marketing contribution to business outcomes.
• Champion data-driven decision making and continuous optimisation.

6. Stakeholder Management

• Serve as a trusted marketing advisor to IBG leadership and key business stakeholders.
• Collaborate across GM&C functions including Brand, External Communications, Digital Marketing, Internal Communications, and Creative Production.
• Work with regional teams to maximise alignment and leverage regional assets and best practices.
• Manage agencies, vendors, and external partners where required.

7. Governance & Budget Management

• Manage assigned marketing budgets effectively and ensure optimal return on marketing investment.
• Ensure adherence to DBS governance, compliance, procurement, and risk management standards.
• Monitor programme delivery, reporting, and performance tracking

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