Senior Admissions Counselor for Atlanta Georgia Regional Admissions

High Point University · Georgia (Remote)

High Point University Senior Regional Admissions Counselor serves as a key member of the Undergraduate Admissions team in a remote capacity, responsible for developing and executing a strategic recruitment plan within an assigned geographic territory. This role focuses on identifying, engaging, and enrolling academically qualified students while representing the university’s mission and value.

This position requires a high level of autonomy, relationship-building, and data-informed decision making to effectively manage a remote recruitment territory. The counselor will serve as the primary ambassador for the institution within their region, cultivating strong partnerships with students, families, and school counselors.

Candidates must reside within Atlanta, Georgia.

QUALIFICATIONS:

Education

Bachelor’s degree required

Location Requirement

The candidate must reside within the designated territory: Atlanta, GA

Experience and Training

3–5 years of experience in college admissions, recruitment, or a related field
Experience in sales, counseling, or customer engagement strongly preferred
Valid driver license with good driving record; must be insurable

Knowledge, Skills and Abilities

Exceptional interpersonal and relationship-building skills
Strong written and verbal communication abilities
Ability to work independently in a remote environment while managing competing priorities
Ability and willingness to travel extensively
Strategic thinking and data-driven decision-making skills
High level of organization and attention to detail
Proficiency in CRM systems and Microsoft Office Suite
Ability to maintain confidentiality and exercise sound judgment
Experience in counseling, sales or customer service with an entrepreneurial spirit is preferred

ESSENTIAL FUNCTIONS:

Territory Management & Strategy:
Develops and executes a comprehensive, data-driven recruitment strategy for the assigned region
Establishes and monitors goals related to inquiries, applications, campus visits, admits, and enrollments
Analyzes territory performance and adjust strategies to meet enrollment objectives
Student Recruitment & Engagement
Builds meaningful relationships with prospective students and families through in person and virtual interactions
Clearly articulates the value of the university experience across all stages of the admissions funnel
Provides personalized guidance to prospective students throughout the admissions process
Ensures timely follow-up and consistent communication with all stakeholders
Partnerships
Establishes and maintains strong relationships with high school and independent counselors
Identifies and prioritizes key schools and organizations to maximize recruitment impact
Coordinates counselor engagement opportunities, including campus visits and events
Application Management
Evaluates applications and render admissions decisions in partnership with university leadership
Ensures alignment with institutional standards and enrollment goals
Travel & Events
Travels extensively within the assigned region to attend college fairs, high school visits, recruitment events, and more. Approximately 6–10 weeks in fall and 3–4 weeks in spring, and travel as needed in the summer for territory events and programs
Represents the university at on-campus events
Participates in travel to campus for training and collaboration, approximately 5-7 times per year
Operations & CRM Management
Utilizes CRM systems to manage communications, track engagement, and maintain accurate records
Team Collaboration
Contributes to broader admissions initiatives, including active participation in committee work and cross-functional support
Fosters a collaborative and professional team environment
Night and weekend work is required.

ACCOUNTABILITY:

This role directly contributes to the university’s enrollment goals by driving recruitment efforts, enhancing brand presence in the assigned region, and ensuring a high-quality prospective student experience.

For more information regarding this position, please contact Cecelia Granzin, Associate Director of Regional Admissions at cgranzin@highpoint.edu

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