Assistant Brand Manager
Kraft Heinz · Tokyo
Job Description
Purpose:
The Assistant Brand Manager (BM) supports the relevant Brand Managers (SBM) and/or Category Leads (CL) on driving strategy of Taste Elevation Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.
Assistant Brand Manager (ABM) Job Duties:
- Analysis:
- Conduct category analysis for the key categories within the business unit (BU).
- Report market performance and provide insights into root causes.
- Activation and Campaigns:
- Lead brand project i.e. Media Campaigns, promotion, PR, Range Extension, Innovation, etc.
- New Product Development:
- Lead and propose innovation agenda and pipeline that best fit the brand and business growth.
- Lead cross functional team, both Heinz Japan internal and other countries, as ABM to achieve the best result with new product launch.
- Responsible for P&L and business targets to deliver brand growth for short and long term.
- Research:
- Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking.
- Budget Control:
- Manage and control the budget for projects in charge of.
- Other tasks:
- Work with the Marketing, PD, and Sales team to develop samples and trade materials.
- Support Sales on customer queries.
- Other administrative tasks.
Required Assistant Brand Manager skills and qualifications:
- Minimum of 3-4 years of experience in FMCG industry.
- Strong interest and aspiration in brand management/marketing/customer marketing/trade marketing.
- A good team leader but also a good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams.
- Ability to work in diverse and multi-cultural environment with strong cross functional communication ability.
- Having strong interest and knowledge in digital marketing. Experience in planning and execution in both owned and earned media, and growing brand’s SNS fanbase is plus.
- Understanding of marketplace dynamics and shopper behavior
- Bachelor’s degree
- Proficiency in Japanese and English.
- MS Office skills, in particular MS Excel and MS PowerPoint
Preferred Assistant Brand Manager skills and qualifications:
- Experience in agency management; briefing, execution, and monitoring the result of whole campaigns.
- Experienced in the use of quantitative and qualitative market research and its applicability to managing brands.
- Experience of using key financial measures of a brand and experience of budget planning and management.
- Japanese market understanding and prior experience in Food industry.
- Thorough understanding of business principles and practices.
- Strategic-thinker, capable of combining everyday activities with long-term plans.
Location(s)
Tokyo OfficeKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.