APAC Marketing Manager
Huntsman · Shanghai
Job Description:
KEY ACCOUNTABILITIES
This position plays a strategic role in accelerating APAC Automotive segment growth by leading segment-focused market development, customer opportunity identification, and cross-functional commercial execution. In addition, this role serves as the primary APAC contact for project governance to support regional business growth and drive commercial excellence.
Automotive Segment Leadership (70%)
- Market Intelligence:
- Build a deep understanding of APAC automative value chain, customer needs, competitive landscape, and emerging technology trends.
- Monitor industry developments and identify growth opportunities, and transfer market shifts into actionable growth opportunities.
- Opportunity Development:
- Partner with sales and technical teams to convert customer needs into qualified opportunities and healthy pipeline.
- Lead regular opportunities review and track key projects to accelerate commercial growth.
- Segment Strategy & Execution:
- Act as the key APAC marketing interface for the Automotive segment by leading to the execution of segment strategy and aligning priorities across Sales, R&D, Product Management, and Operations.
- Provide structured innovation/project support for new automotive applications and contribute to the segment 5-year growth plan by defining opportunity spaces, growth levers, and execution priorities.
Functional Responsibility (30%)
- End-to-End Project Management: Define project scope, goals, and deliverables. Lead cross-functional teams (R&D, Sales, Supply Chain, Operations) through the standard stage-gate process from initiation to commercialization.
- Resource & Risk Management: Develop detailed project plans, allocate resources effectively, and proactively identify bottlenecks. Formulate mitigation strategies to ensure on-time and on-budget delivery.
- Stakeholder Communication: Facilitate regular project review meetings, track KPIs, and provide transparent status reports to senior management and key stakeholders.
QUALIFICATIONS
- Technical and/or Marketing degree, with >8 years of professional marketing experience.
- Solid automotive segment experience is required, preferably with exposure to chemical/material solutions, OEM/Tier value chains, EV-related applications, or automotive innovation projects.
- Capacity to translate information into business opportunities & threats
- Good influencing, listening and communications skills, with a proven ability to influence multiple stakeholders in a global arena
- Capability of working with remote teams
- Take ownership & accountability for results
- Solution & result oriented skills with a team player attitude
- Native Mandarin, English fluency, 3rd language as a plus
KEY COMPETENCIES
- Strong and resilient personality
- Trained analyst with broad know-how in market and customer analysis
- Proficient in marketing processes & tools
- Strong excel, PPT and financial analysis skills
- Dealing with ambiguity, influencing
- Ability to distill complex information and convey clear and compelling messages, supporting strategy developments
- Accountability, results orientation
- Continuous learning
- Commercially & financially savvy
Additional Locations: