Marketing Mgr, Neuromodulation
LivaNova · Tokyo
As a global medtech company, we are driven by our Vision of changing the trajectory of lives for a new day and our Mission to create ingenious solutions that ignite patient turnarounds. Our relentless commitment to patients and strong legacy of innovation in healthcare are the foundation of our future. If you're looking for a new chance, a new beginning, a new trajectory, LivaNova is where your talent can truly thrive. Join our talented team members worldwide to become a pioneer of tomorrow—because at LivaNova, we don’t just treat conditions — we aspire to alter the course of lives.
The Marketing Manager/Product Manager Neuromodulation is truly a Business Development Partner, expected to partner with our customers who are Neurosurgeon and Neurology.
The incumbent will have the functional responsibility of implementing the vision, business and marketing strategy through:
- Assist Marketing Director to define vision for the franchise's portfolio and building the associated 5 years strategy;
- Supervise future product launches so as to maximize return on investment;
- Deliver cross-functional communication to leverage internal LivaNova resources to achieve unit and revenue growth targets, as well as start-ups, integrating various activities from R&D, health economics/reimbursement, Regulatory, clinical, operations, sales & marketing to ensure industrial and commercial launch.
Major Accountabilities:
- Comply with the compliance/ethic/code of conducts requirements of LivaNova Group; ensure people are conducting business in a fair and ethical fashion. Individuals in this role interpret and enforce company policy, procedures, and business practices;
- Define strategy and vision including Business strategy, Marketing strategy, Clinical & Reimbursement strategy, Industrial strategy, etc.;
- Encourage participation to scientific congresses, market/business intelligence, networking in the field, in particular building a network with Perfusionists community and Key Opinion Leader (KOL);
- Define the associated strategy / road maps / plans for the various product lines;
- Deliver intensive cross-functional collaboration in order to align the different players internal or external to LivaNova;
- Manage our investments: monitor and ensure execution (internal to LivaNova, or with start-ups), apply appropriate processes, like regular Program reviews, relationship with start-ups, definition and follow-up of appropriate dashboards/metrics, proper collaboration with LivaNova internal resources;
- Coordinate and facilitate the multi-functional activities around the technology development from Quality, Regulatory, Clinical, Operations, etc. to ensure a successful execution of the project;
- Analyze and develop business cases in collaboration with Finance to assess return on investment;
- Turn investments into Growth: define and ensure execution of the marketing plan and all required marketing activities with appropriate planning, drive, and excellence in execution. These marketing duties including Voice-of-Customer, product definitions when required, definition and execution of launch plans, communication plans & materials, educational and scientific events, etc.;
- Participate in the Medical Advisory Boards to gather proper customer inputs and voice-of-customer during product/technology/clinical/marketing development;
- Work with the key multi-functional experts to define critical go-to-market parameters, including reimbursement, pricing, segmentation, target population, market positioning, etc. in order to maximize the growth opportunity generated by the new product launch.
- Be Partner with sales & marketing teams around the world to define and ensure excellent execution of new product launch plans according to marketing excellence standards.
Ideal Background:
Education
- Bachelor degree business
Languages
- English: excellent spoken & written; TOEIC: 700 points over preferable
- Fluency in another language will be considered a plus.
Experience/Professional requirement
- Minimum 5 years experience in the medical device industry, including time spent in a marketing position and ideally previous participation in development and launch of a new products and capitals
- Ability to manage existed products
- Having the knowledge of Neuromodulation preferable
- Marketing technical expertise (product development, product launch, KOL management, etc.);
- Ability to understand, analyze and assess technical, clinical and scientific results;
- Ability to work with multi-functional players (RA, Clinical, etc.);
- Ability to use financial data;
- Ability of strategic thinking and development of marketing strategies;
- Ability of excellent communication / interpersonal skills;
- Self-motivation, problem solving attitude, quick in action, good team leader