Assistant Director, Growth Partnership, CRM and Insights

Nanyang Technological University · Singapore

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About NTU and NTU PACE

Nanyang Technological University, Singapore is a leading technological university committed to developing leaders and creating societal impact through education, research and service. The University brings together talent across disciplines to advance education, innovation and partnerships that address the evolving needs of society.

The NTU Academy for Professional and Continuing Education draws on NTU’s academic expertise and strong industry connections to provide professional, executive and continuing education programmes for working adults, organisations and institutional partners. It plays an important role in advancing lifelong learning and equipping professionals with relevant knowledge and skills for a rapidly changing economy.

The Role

We are seeking an experienced and forward-looking leader to head the Growth Partnership, Customer Relationship Management and Insights function within NTU PACE.

The Assistant Director will shape the Academy’s integrated growth and customer-engagement strategy, strengthen its use of customer data and marketing technology, and partner programme value streams to improve market reach, lead quality, conversion and sustained engagement. The role offers the opportunity to establish scalable growth capabilities across a diverse portfolio serving individual learners, corporate clients and institutional partners.

Following NTU PACE’s reorganisation, this enabling function supports the Career Transitions, Enterprise and Institutional Solutions, and Micro-credentials value streams through growth partnership, HubSpot governance and automation, customer insights, content, events and engagement.

Key Responsibilities

The successful candidate will:

• Lead the development and implementation of integrated growth and marketing strategies aligned with NTU PACE’s institutional, portfolio, enrolment and revenue objectives.

• Serve as a strategic growth partner to programme value streams, advising on target audiences, market positioning, customer propositions, demand generation and go-to-market plans.

• Establish and govern the effective use of HubSpot across NTU PACE, including customer lifecycle definitions, data standards, ownership rules, lead routing, access controls and reporting practices.

• Design customer segmentation, lead-scoring, nurture, re-engagement and marketing-automation frameworks to support relevant and scalable customer journeys.

• Set priorities for campaigns, channels, content, events and engagement activities based on customer needs, market opportunities and expected organisational impact.

• Define lead-quality standards and work with programme, enrolment and customer-facing teams to improve follow-up, funnel progression and conversion.

• Develop dashboards and management insights covering campaign performance, customer behaviour, lead quality, funnel movement, channel contribution and return on marketing investment.

• Use customer, campaign and funnel data to identify growth opportunities, performance gaps and areas for continuous improvement.

• Prioritise staff, budgets, systems and external resources across competing portfolio requirements, within approved plans and delegated authority.

• Lead and develop a multidisciplinary team covering growth partnership, customer relationship management, automation, analytics, content and engagement.

• Manage relevant agencies, technology providers and vendors, ensuring effective delivery, governance and value.

• Build effective relationships with senior leaders, value-stream teams, NTU colleges and schools, central University functions, industry partners and government or institutional stakeholders.

Why Join NTU

This role provides the opportunity to:

• Shape the growth and customer-engagement capabilities of NTU’s professional and continuing education portfolio.

• Build an integrated, data-informed approach to lifelong-learning marketing and customer management.

• Influence institutional growth across individual, enterprise and institutional markets.

• Work closely with academic leaders, professional teams, industry partners and public-sector stakeholders.

• Lead a newly established enabling function and develop capabilities in customer relationship management, automation and analytics.

• Contribute to NTU’s broader mission of developing talent and creating societal impact through education and service.

NTU is committed to fostering a diverse and inclusive environment in which staff from different backgrounds can contribute, develop and thrive.

Requirements

Essential Qualifications and Experience

Candidates should possess:

• A recognised bachelor’s degree in Marketing, Business Administration, Communications, Data Analytics, Information Systems or a related discipline.

• At least eight years of relevant experience in growth marketing, customer engagement, customer relationship management, digital marketing, marketing operations, customer analytics or a related field.

• At least three years of experience in a managerial or functional leadership capacity, with responsibility for people, budgets, systems, projects or cross-functional outcomes.

• Demonstrated experience developing and implementing growth or marketing strategies that have contributed to measurable improvements in lead generation, customer engagement, conversion, enrolment or revenue.

• Practical experience governing or managing an enterprise customer relationship management or marketing-automation platform.

• Experience designing customer lifecycle stages, segmentation approaches, lead-scoring models, nurture journeys, automated workflows and performance reporting.

• Strong knowledge of integrated campaign planning, content and channel strategy, customer acquisition, engagement and re-engagement.

• Strong analytical ability, including experience interpreting campaign, customer and funnel data and translating findings into clear recommendations.

• Experience managing competing priorities and allocating resources across multiple programmes, products or customer segments.

• Demonstrated ability to influence senior and cross-functional stakeholders where accountability is shared and direct reporting authority may be limited.

• Strong written, verbal, presentation and stakeholder-management skills.

• Sound understanding of customer-data quality, privacy, consent and governance requirements.

Preferred Qualifications and Experience

The following would be advantageous:

• A postgraduate qualification in marketing, business, analytics, digital transformation or a related discipline.

• Professional certification in customer relationship management, marketing automation, digital marketing, data analytics or project management.

• Advanced experience using HubSpot, including lifecycle configuration, workflows, segmentation, lead scoring, dashboards and governance.

• Experience working across both individual-consumer and corporate or institutional customer markets.

• Experience in higher education, professional and continuing education, adult learning, workforce development or another complex service environment.

• Experience integrating customer relationship management data with student, programme, enrolment or operational systems.

• Experience managing marketing agencies, technology vendors and externally delivered services.

Skills and Attributes

The successful candidate should demonstrate:

• Strategic and commercial judgement, with a strong focus on measurable organisational and customer outcomes.

• Customer-centric thinking and the ability to translate customer needs into effective engagement strategies and journeys.

• Strong leadership, people-management and capability-development skills.

• The ability to combine strategic thinking with disciplined operational execution.

• Confidence in using evidence and insight to challenge assumptions and influence decisions.

• Strong collaboration and relationship-building skills across academic, professional and external stakeholder groups.

• Sound judgement when balancing innovation, speed, governance and institutional risk.

• Adaptability, resilience and the ability to operate effectively in an evolving organisational environment.

• A proactive approach to continuous improvement, automation and scalable ways of working.

• High standards of integrity, professionalism, accountability and attention to detail.

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We regret to inform that only shortlisted candidates will be informed.

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