Ecommerce Manager
Samsonite · Singapore
Responsibilities: -
Commercial Performance & Growth
- Own e-commerce sales performance and revenue targets, actively tracking performance and driving actions to close gaps and maximise growth.
- Develop sales forecasts and analyse trends, performance and key KPIs to identify opportunities and risks.
- Translate data into clear commercial actions across assortment, pricing, promotions, media and campaigns.
- Proactively develop new growth opportunities through platform partnerships, collaborations, exclusives, livestreaming, affiliates, creator commerce and other initiatives.
- Stay ahead of market, consumer, competitor and platform trends to identify opportunities for the business.
Trading, Inventory & Assortment
- Develop and execute e-commerce trading and campaign plans across all channels.
- Monitor sell-through and SKU productivity, identifying fast-moving and slow-moving stock.
- Work closely with Merchandising and Logistics to ensure the right assortment and stock availability to maximise sales.
- Recommend actions to improve stock productivity while protecting brand and pricing strategy.
Platforms & Customer Journey
- Manage the performance and day-to-day execution of brand.com and key marketplaces.
- Maintain strong knowledge of marketplace mechanics, campaigns, advertising solutions, fulfilment and platform tools.
- Understand and optimise the full customer journey from discovery and consideration to conversion and repeat purchase.
- Identify opportunities to improve traffic, conversion, AOV, customer acquisition and retention.
Operations & Partnerships
- Ensure smooth e-commerce operations across product listings, pricing, promotions, orders, fulfilment and customer service.
- Proactively identify and resolve operational or commercial issues before they impact customers or sales.
- Manage e-commerce enablers, agencies and platform partners, ensuring strong execution and accountability.
- Work cross-functionally with Marketing, Merchandising, Finance, Operations and IT to deliver business objectives.
Team Leadership
- Lead and develop the e-commerce team with clear ownership, priorities and performance expectations.
- Build a culture of accountability, commercial thinking, initiative and continuous improvement.
Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.