Business Analyst

Omnicom Group · Toronto · CA$65,000–CA$75,000 (stated in the posting)

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About the role

Marketing Science is a key element of the future evolution of Omnicom media’s offering. We work to connect the media we plan and execute with our client’s business outcomes. Establishing that relationship requires data-focused capabilities across 3 areas:

Strategy: We help define opportunity.

Insight: We lead analytics

Action: We define measurement and communicate results

OVERALL RESPONSIBILITIES

The Marketing Science team is responsible for guiding the insights and analytics practice for OMD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, business analytics, and performance driven media measurement.

WHAT YOUR DAY WILL LOOK LIKE

• The Marketing Science team encompasses a wide array of functions, but in general, we use data to provide our client’s marketing teams a competitive advantage with strategic and tactical insights, and define and measure the success of marketing programs.
• As a Business Analyst, you will lead reporting and analysis for a wide range of campaigns, from Always On to Product Launches, to big Brand campaigns. With guidance from the rest of the MarSci team, you will be responsible for:
  • Developing insights through direct analysis of marketing and business data, inclusive of:
  • Media reporting from digital channels, (i.e. inclusive of costs, impressions, clicks, video metrics, conversions)
  • Business performance data – such as transactions, revenue, guest count
  • Media Mix Modelling (MMM) results
  • Primary Research, such as Ad tracking solutions, Brand Lift Studies
  • Test & Learns and Incrementality studies

• • Own Reporting workstream, including:
  • Designing templates and managing data inputs from existing dashboards and media platforms.
  • Authoring post-campaign, monthly, and ad-hoc reporting.
  • Liaising with Activation Teams to assess results and identify opportunities for optimization.
  • Working with Strategy Teams to craft the final narrative around the data for the report.
  • Share and present findings to client – communicate clearly with client about performance, key insights, recommendations, and opportunities.
  • Work with other MarSci team members to:
  • Ensure that suite of dashboards and insights tools can be optimally purposed for reporting needs.
  • Collaborate on measurement frameworks/learning agendas for defining and measuring program success.
  • Set benchmarks and targets for campaign performance.
  • Contribute to test design and setup, including writing proposals and coordinating with internal and external parties.

DESIRED ATTRIBUTES

• You have at least 3 years of experience in analytics, media, or consulting roles. You have a track record of uncovering actionable insights from data. You have experience at, and are comfortable with, working at client-facing roles.
• As a Business Analyst, you have a background in data analysis, performance marketing, digital analytics, media planning/strategy, or something along those lines. You are generally what people would call a “numbers person”, and have a very high level of competency in Excel. Experience with dashboarding solutions such as Salesforce MCI, Looker, or Tableau is a plus.
• You are a strong communicator – written, visually, and verbally. It will be your role to help non-data experts easily understand what the data is saying. You understand how to craft a deck narrative and structure a presentation.
• Finally, you take pride in the quality of your work, yet you remain curious and are never done learning. You work hard to earn and keep client trust, and you don’t sacrifice long-term value for short-term results

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $65,000 - $75,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

Salary range $65,000 -$75,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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