VP / AVP, Digital Engagement Enablement & Insights Specialist, Consumer Banking Group

DBS · Singapore

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Business Function:
 

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.Job Purpose:

The role will work closely with Digital Engagement Managers, Front Office, Product Managers, Marketing and the Data Chapter to improve execution, identify gaps and ensure the right processes, data and supporting capabilities are in place.

The successful candidate should be commercially minded, analytical, meticulous and good in managing stakeholders, with strong ownership and follow-through.

Responsibilities:

Market & Front Office Insights

• Conduct regular competitor scans across Singapore and Hong Kong Private Banks and Wealth Managers to understand client engagement approaches, campaign mechanics, and market practices.
• Conduct periodic regional research to identify trends and opportunities to improve customer engagement and conversion.
• Run structured focus groups with Front Office and Product Managers to understand the effectiveness of sales materials, digital engagement tools and supporting processes.
• Synthesise market intelligence and stakeholder feedback into clear insights and practical improvement opportunities.
   

Client Engagement Process Governance & Performance Tracking:

• Govern and continuously improve the supporting processes for regional client engagement campaigns and digital engagement activities.
• Ensure clear ownership, effective hand-offs, consistent execution, and timely follow-through across markets.
• Review engagement performance to identify trends, gaps, and opportunities for improvement.
• Work with Digital Engagement Managers, Product Managers, Front Office, and the Data Chapter to understand performance drivers and address recurring issues.
• Capture learnings from completed activities and translate them into improvements for future execution.
• Provide concise management insights on performance, key issues and actions required.
   

Data & Capability Development:

• Partner with the Data Chapter to develop and enhance capabilities such as propensity models, customer targeting, and segmentation.
• Identify data, analytical, process or tooling gaps that may limit the effectiveness of customer engagement.
• Translate business and Front Office needs into clear requirements for the relevant teams.
• Support the development of practical frameworks, playbooks and tools that improve execution across markets.
   

Ideas Central Adoption & Effectiveness:

• Monitor adoption and usage of Ideas Central, a platform that generates product-summary presentation slides to support the sales process.
• Gather feedback from Front Office and Product Managers on usability, relevance, and effectiveness.
• Identify barriers to effective usage and work with the relevant stakeholders to address them.
• Monitor material production issues affecting users and ensure appropriate follow-through.
• Use adoption and user insights to identify opportunities to improve the platform’s supporting processes and effectiveness.

Requirements:

• Strong interpersonal and stakeholder-management skills, with the ability to build effective working relationships with cross department and regional stakeholders
• Good sales acumen, with an understanding of how customer engagement, product positioning and sales enablement contribute to conversion.
• Highly detailed, organised and meticulous, with strong ownership and follow-through.
• Strong analytical and problem-solving skills, with the ability to turn data and stakeholder feedback into practical actions.
• Comfortable working across both business and operational detail.
• Able to manage multiple priorities and stakeholders across regional markets.
• Experience in Wealth Management, Campaign Management,  Sales Enablement, Business Management or Transformation preferred.
• Highly competent with Excel and Data Manipulation

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