Manager, Product Management (Ultrasound)

Samsung Electronics America · Bangkok

Position Summary

Role and Responsibilities

Strategic Clinical Marketing & Positioning:

Develop and execute product go-to-market (GTM) strategies for Samsung ultrasound portfolios in Thailand, with primary emphasis on the Women's Health (HERA Z20 series) and premium radiology segments.
Formulate clinical value propositions and marketing collateral targeting specialized physicians (MFM specialists, Radiologists, OB/GYN department heads).
Lead strategic academic symposiums, hands-on workshops, and wet-labs in partnership with key medical societies (RTCOG, MUST) and leading university hospitals.

High-Level Clinical Demonstrations & Pre-Sales Support:

Conduct peer-level clinical demonstrations, advanced imaging evaluations, and trial evaluations for high-value hospital tenders and strategic private healthcare networks.
Deliver high-end clinical expertise in complex imaging workflows (3D/4D fetal heart evaluation, elastography, AI-assisted detection) to overcome competitor benchmarks.

Channel Partner Clinical Enablement:

Design and deliver regular training programs for distributor sales representatives and application specialists (clinical knowledge, competitive positioning, objection handling).
Supervise distributor demo unit allocations, field trial performance, and customer evaluation protocols to improve win rates.

HQ Collaboration & Voice of Customer (VoC) Channeling :

Serve as the strategic feedback channel between the Thai clinical community and HQ/RHQ R&D and Product Planning teams.
Monitor market trends, competitor intelligence (GE Healthcare, Philips, Mindray), and regulatory/tender requirements to influence future product roadmaps.

Skills and Qualifications

Bachelor’s degree or higher in Medical Sonography, Biomedical Engineering, Radiotechnology, Nursing, or related Allied Health / Life Sciences field. (Business/Marketing minor or MBA is an asset).
Minimum 5–8 years of professional experience in ultrasound clinical application, product management, or specialized medical device commercial marketing.
Proven track record in Women’s Health (OB/GYN, MFM) or High-End Ultrasound segment within multinational medtech vendors or Tier-1 distributors.
In-depth clinical knowledge of ultrasound physics, system transducers, diagnostic protocols, and advanced imaging modalities (Fetal Echo, 3D/4D, Doppler).
Strong commercial orientation with demonstrated ability to influence hospital decision-makers, Key Opinion Leaders (KOLs), and clinical department chairs.
Outstanding presentation, interpersonal, and pedagogical skills for conducting physician masterclasses and distributor training.
Fluent in Thai (Native) and excellent business-level proficiency in English (both written and verbal) for corporate reporting and HQ collaboration.