Social Director (Dutch)

Publicis Groupe · Amsterdam

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Who Are We?

At Publicis Groupe, we work around the needs and desires of our clients. We operate as one organization and under one P&L, integrating our specialties. This allows us to fulfill our clients' needs in creativity, media, technology, data, and production.

We collaborate in multidisciplinary teams, giving our clients access to all our talents, expertise, and tools, both locally and internationally. This enables us to deliver integrated creative marketing and technology solutions where quality, speed, and cost are prioritized for our clients.

Job Description

As Social Director & Team Lead, you are a strategic leader responsible for shaping, leading and scaling our social media capability across key clients and within the agency. In this role, you combine senior strategic consultancy, operational leadership and capability development to drive measurable business growth.

You will manage and develop a team of social media professionals, act as a trusted advisor to senior client stakeholders and set the standard for quality, collaboration and ownership across the team. Working closely with the Head of Social, other Social Directors and wider Capability Directors, you will help drive innovation, integration and growth across the broader media offering.

Responsibilities

• Lead the development and execution of social capability strategy across clients, ensuring alignment with media, business and commercial objectives.
• Lead, mentor, coach and develop team members, providing clear direction, growth opportunities and support for high performance.
• Define best practices, improve ways of working and ensure consistently high-quality output across your team.
• Work closely with the Head of Social, Social Directors and Capability Directors to drive integration, efficiency and innovation.
• Act as a trusted advisor and key point of contact for senior client stakeholders on strategy, performance and long-term growth opportunities.
• Build and maintain strategic relationships with external partners such as META, TikTok, Pinterest, Snapchat and other technology or platform partners.
• Identify and drive new opportunities, propositions and initiatives that contribute to client growth and strengthen the agency’s competitive position.
• Oversee campaign execution and performance, ensuring operational excellence, continuous optimization and alignment with strategy.
• Contribute to new business, pitches and onboarding of new clients, including defining ways of working and capability positioning.
• Solve complex, cross-functional challenges independently by applying structured analysis and effective decision-making.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Media Studies or a related field is preferred.
• 8–10 years of relevant experience in social media, preferably within a media agency environment.
• At least 4 years of direct people management experience, ideally leading teams of up to 10 direct and indirect reports.
• Strong understanding of digital media and performance ecosystems.
• Extensive experience with campaign strategy, execution, measurement and optimization.
• Ability to translate complex digital strategies into clear business language for non-technical stakeholders.
• Strong analytical and problem-solving skills, with the ability to turn data and insights into actionable recommendations.
• Empathetic leadership style with a proven track record in talent development, team engagement and professional growth.
• Excellent communication and stakeholder management skills, with the ability to influence across clients, partners and internal teams.
• Proactive, solution-oriented and adaptable mindset, with a strong sense of ownership and accountability.

What Can You Expect from Us?

• A team that fully utilizes your skills and talents, and where you can learn a lot from experienced teammates;
• A broad role with plenty of learning and growth opportunities;
• Various training and development options;
• A competitive salary with excellent secondary benefits;
• A super friendly office where you can bring your dog, featuring a beautiful terrace and our own bar on the 6th floor;
• Tasty lunches and drinks;
• The Work Your World Program: the chance to work from anywhere in the world for 6 weeks a year;
• Discounts on ClassPass and a bike plan;
• A work environment where everyone feels heard, valued, and respected.

Are you excited after reading this? Send us your application and CV, and you might soon join us at Wilgenweg in Amsterdam. We look forward to meeting you!

Responsibilities

• Lead the development and execution of social capability strategy across clients, ensuring alignment with media, business and commercial objectives.
• Lead, mentor, coach and develop team members, providing clear direction, growth opportunities and support for high performance.
• Define best practices, improve ways of working and ensure consistently high-quality output across your team.
• Work closely with the Head of Social, Social Directors and Capability Directors to drive integration, efficiency and innovation.
• Act as a trusted advisor and key point of contact for senior client stakeholders on strategy, performance and long-term growth opportunities.
• Build and maintain strategic relationships with external partners such as META, TikTok, Pinterest, Snapchat and other technology or platform partners.
• Identify and drive new opportunities, propositions and initiatives that contribute to client growth and strengthen the agency’s competitive position.
• Oversee campaign execution and performance, ensuring operational excellence, continuous optimization and alignment with strategy.
• Contribute to new business, pitches and onboarding of new clients, including defining ways of working and capability positioning.
• Solve complex, cross-functional challenges independently by applying structured analysis and effective decision-making.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Media Studies or a related field is preferred.
• 8–10 years of relevant experience in social media, preferably within a media agency environment.
• At least 4 years of direct people management experience, ideally leading teams of up to 10 direct and indirect reports.
• Strong understanding of digital media and performance ecosystems.
• Extensive experience with campaign strategy, execution, measurement and optimization.
• Ability to translate complex digital strategies into clear business language for non-technical stakeholders.
• Strong analytical and problem-solving skills, with the ability to turn data and insights into actionable recommendations.
• Empathetic leadership style with a proven track record in talent development, team engagement and professional growth.
• Excellent communication and stakeholder management skills, with the ability to influence across clients, partners and internal teams.
• Proactive, solution-oriented and adaptable mindset, with a strong sense of ownership and accountability.

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