Campaign Programming Specialist

Inspire Brands · Colombia

This role will be reporting to US based team members. Advanced english is a must.

PURPOSE OF THE POSITION

The CRM Campaign Specialist supports the execution, quality assurance, and deployment of customer marketing campaigns across email, mobile push, SMS, in-app messaging, and other customer communication channels. Using MoEngage as the primary customer engagement platform, this role is responsible for configuring and executing email and push notification campaigns and customer journeys, validating audiences, and ensuring the accurate and timely delivery of customer communications.

The ideal candidate is highly organized, detail-oriented, and adaptable. They are naturally curious about customer behavior and marketing technology and are interested in understanding how customer communications support both business objectives and customer engagement. This role is well suited for someone with foundational experience in campaign execution or digital marketing who is looking to further develop their expertise in CRM marketing, audience segmentation, customer journey orchestration, and personalization.

RESPONSIBILITIES

Campaign Execution & Deployment

Build, test, and deploy customer marketing campaigns across email, mobile push, SMS, in-app messaging, and other future customer communication channels.
Configure customer journeys, campaign schedules, audience segments, and message content based on business requirements.
Secure campaign approvals and ensure campaigns are launched accurately and on schedule.
Monitor campaign deployments and assist with troubleshooting execution issues.
Maintain campaign calendars and support the execution of daily, weekly, monthly, and ad hoc marketing initiatives.
Support campaign execution across multiple customer engagement platforms as business and channel needs to evolve.

Quality Assurance & Campaign Operations

Perform comprehensive quality assurance testing, including validation of content, links, images, personalization, audience targeting, and scheduling.
Ensure campaigns meet established standards prior to deployment.
Follow documented QA processes and CRM best practices to minimize errors and deliver a positive customer experience.
Maintain a high standard of campaign quality and consistency across communication channels.
Document campaign requirements, deployment schedules, testing results, and operational processes.

Audience Management & Optimization

Assist with audience segmentation, targeting, personalization, and dynamic content validation to support relevant customer experiences.
Partner with CRM, Analytics, and Technology teams to verify audience eligibility and campaign data accuracy.
Support testing and optimization initiatives by documenting results, learnings, and recommendations.
Help maintain a backlog of testing and optimization opportunities and communicate progress to stakeholders.

Cross-Functional Collaboration

Collaborate with Customer Marketing, CRM Strategy, Analytics, Creative, and Technology teams to support campaign execution.
Participate in project meetings and provide status updates on assigned work.
Develop an understanding of customer journey strategies and business objectives to ensure campaigns support desired outcomes.
Identify potential campaign risks, operational improvements, optimization opportunities, and communicate recommendations appropriately.

PREFERRED EDUCATION QUALIFICATION

Bachelor’s degree in Marketing, Business, Communications, Information Systems, Technology, or related field.
Relevant certifications, coursework, continuing education, or practical experience in digital marketing, CRM, marketing technology, analytics, or related disciplines.

EXPERIENCE QUALIFICATION

3+ years of experience in digital marketing, CRM marketing, marketing operations, customer engagement, campaign execution, or related field.
Experience supporting marketing campaigns across email, mobile, SMS, push notifications, or other customer communication channels.
Experience working with data to support campaign execution, validation, and decision-making.
Demonstrated ability to manage multiple projects and deadlines while maintaining a high degree of accuracy and attention to detail.
Experience with customer engagement, marketing automation, messaging, or campaign management platforms such as MoEngage, Braze, Iterable, Adobe Campaign, HubSpot, or similar technologies.
Familiarity with audience segmentation, campaign targeting, and customer journey concepts.
Basic understanding of HTML and email marketing best practices.
Exposure to SQL, customer data platforms (CDPs), or customer data concepts.
Exposure to CRM reporting, campaign performance metrics, or marketing analytics.
Experience supporting customer lifecycle marketing, loyalty programs, CRM initiatives, or digital marketing campaigns

REQUIRED KNOWLEDGE, SKILLS, OR ABILITIES

Strong attention to detail and commitment to delivering accurate, high-quality work.
Excellent organizational, time management, and project coordination skills.
Strong analytical and problem-solving skills, with the ability to balance operational execution and continuous improvement.
Effective written and verbal communication skills.
Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
Demonstrated ownership, accountability, and initiative.
Ability to collaborate effectively across teams and stakeholder groups.
Adaptability and willingness to learn new technologies, CRM best practices, and customer engagement strategies.
Customer-focused mindset with an interest in understanding how communications influence customer experience and business outcomes.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

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