Head of Marketing
OpenFX · Miami
About Us
OpenFX is on a mission to move money as freely as data, unrestricted by time zones, banking hours, or legacy systems. We are building the infrastructure that will power the next generation of cross-border payment systems for institutions. The team's execution has been exceptional, and we're scaling at a remarkable pace. Our stellar early team comes with experience in companies like J.P . Morgan, Goldman Sachs, FalconX, Paypal, Affirm, Polygon, Kraken, Nium & others. We’re backed by Accel, Lightspeed, NfX, and other top-tier investors.
Role Overview
We are seeking an exceptional Head of Marketing to lead OpenFX’s global marketing strategy and execution. This role owns the brand narrative, demand generation engine, product marketing, and industry presence that will position OpenFX as the leading institutional FX and cross-border payments platform worldwide. The ideal candidate is both strategic and execution-oriented — comfortable building scalable systems for awareness, acquisition, and lifecycle engagement in a fast-moving fintech.
Key Responsibilities:
- Brand & Market Leadership
- Establish OpenFX as the most trusted and recognizable brand in institutional FX and cross-border payments.
- Develop and execute a global brand strategy across thought leadership, research, and media channels.
- Build a strong executive voice through articles, reports, awards, and partnerships that highlight OpenFX’s role in transforming institutional liquidity.
- Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
- Demand Generation & Growth Marketing
- Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution across regions.
- Develop and manage multi-channel campaigns that span content, digital, and event marketing.
- Maintain effective ROAS and marketing budget that shows measurable results.
- Partner with Sales and Product teams to refine targeting, messaging, and nurture workflows to maximize conversion.
- Product & Content Marketing
- Lead marketing strategy for new products, currency pairs, and platform features.
- Develop positioning, messaging, and collateral that communicate OpenFX’s unique value to institutional clients.
- Lead the development of sales enablement materials that close institutional fintech deals.
- Deliver a cohesive enablement suite — from case studies to sales playbooks — that improves conversion and sales efficiency.
- Translate product innovation into compelling narratives for customers, partners, and media.
- Events & Industry Presence
- Establish OpenFX as a key player in global fintech, payments, and crypto events.
- Design and execute high-impact activations, including sponsorships, panels, and executive speaking engagements.
- Build an event performance framework for lead capture, attribution, and ROI analysis.
- Ensure marketing activities reinforce OpenFX’s credibility and generate qualified institutional interest.
- Team & Agency Leadership
- Operate in a player/coach role, leading a multidisciplinary marketing team spanning content, growth, and product marketing.
- Manage strategic agency relationships and ensure alignment with OpenFX’s brand and growth objectives.
- Foster a performance-driven, data-informed culture that values creativity, precision, and speed of execution.
What we are looking for
Must-haves:
- 10+ years of experience leading marketing in fintech, payments, or enterprise B2B technology, and a strong understanding of stablecoins and crypto.
- Proven ability to scale brand and demand generation for institutional audiences.
- Exceptional communication, storytelling, and executive presence.
- Experience managing multi-channel campaigns and event strategies globally.
- Expertise in HubSpot, attribution modeling, SEO/SEM, and marketing automation & measurement.
- Strong operational discipline with comfort navigating analytics, CRM, and funnel metrics.
What helps you stand out
- Deep understanding of the institutional FX, payments, or liquidity landscape.
- Experience in high-growth or startup environments, scaling from early to growth stage.
- A track record of thought leadership in financial services or fintech.
- Comfort operating in fast-paced, ambiguous settings with a data-driven approach to decision-making.
What We Offer
- Competitive salary and benefits package.
- Equity in a rapidly growing company.
- Opportunity to work in a fast-paced startup at the forefront of fintech innovation.
- Opportunity to make a significant impact on global financial infrastructure
- Collaborative work culture with emphasis on personal and professional growth.
We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.