Manager, Product Page Optimization
Home Depot · Atlanta
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Manager, Product Page Optimization leads the team responsible for generating digital insights and optimizing product pages to support HomeDepot.com’s marketing, merchandising, operations, and other cross-functional partners. This role oversees initiatives that leverage customer insights, product content, process improvements, and AI-driven solutions to improve conversion and drive business impact across promotional events, strategic initiatives, and high-priority product assortments.
The Manager partners closely with business stakeholders to prioritize and execute high-impact projects that deliver measurable results. This position manages a team of associates and contractors, while also providing matrix leadership and contributing to broader talent development efforts across the organization. The ideal candidate brings experience in product page optimization, business process improvement, and the application of AI solutions to drive operational efficiency and business outcomes.
Key Responsibilities:
- 20% Responsible for presenting analysis and test results and resulting
- recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
- 10% Communicate opportunities to drive financial goals cross-functionally by
- making suggestions that support site-wide objectives.
- 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.
- 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
- 10% Prioritize and manage execution of requests for report enhancements and
- analysis from business partners. Establish and evangelize improved data-driven views of site performance.
- 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
- 10% Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.
- 10% Share leadership for the teams responsible for web analytics (reporting and
- analysis) and, over-time, structured site (A/B, MVT) testing.
Direct Manager/Direct Reports:
- This position typically reports to Sr. Manager or Director, Homedepot.com
- This position has 5 Direct Reports
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- No travel required
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- Manages a team of 1-5 direct reports
- Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)
Preferred Qualifications
- MBA preferred
- Familiarity with PIM platforms and content management systems
- Proven success applying AI to business processes, delivering measurable revenue growth and/or cost savings
- Demonstrated ability to lead, coach, and develop early-career professionals
- Strong track record of talent development and servant leadership
- Ability to set clear expectations and hold teams accountable for results
- Expertise in product page optimization and measurement of business impact
- Proven success supporting major events, promotions, and strategic product assortments
- Outstanding communication skills, with the ability to simplify complex business and technical concepts
- Adaptable and responsive in a fast-paced, dynamic environment
- Strong analytical, critical-thinking, and problem-solving capabilities
- Effective leadership and people-management skills
- Executive-level communication and presentation abilities
- Demonstrated ability to build strong partnerships and influence across functions and organizational levels
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Preferred Education:
- No additional education
Minimum Years of Work Experience:
- 5
Preferred Years of Work Experience:
- No additional years of experience
Minimum Leadership Experience:
- None
Preferred Leadership Experience:
- None
Certifications:
- None
Competencies:
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Communicates Effectively
- Customer Focus
- Develops Talent
- Drives Results
- Manages Conflict