Marketing & Digital Coordinator
Nexstar Media Group · Springfield
The Marketing & Digital Coordinator supports the Ozarks First Marketing team with station promotions, social media content, traffic logs, and project coordination. This position also provides front-desk and lobby support and serves as a professional and welcoming point of contact for visitors, clients, and station partners.
The ideal candidate is organized, creative, detail-oriented, and comfortable working in a fast-paced broadcast environment. This position requires someone who can manage multiple assignments, meet deadlines, create compelling promotional content, and move easily between digital, administrative, and customer-service responsibilities.
- Primary Responsibilities
Station Marketing & Social Media
- Create and publish Facebook and other social media posts promoting Ozarks First programming, contests, promotions, events, community initiatives, and station activities.
- Write engaging social media copy that follows the Ozarks First brand and promotional strategy.
- Create and Schedule social media content and ensure posts are accurate, timely, and properly formatted.
- Assist with promoting station contests, including contest launches, reminders, and supporting content.
- Help maintain a consistent Ozarks First presence across social media platforms.
- Assist the Marketing team with promotional campaigns and special projects.
- Gather and organize information, photos, logos, and other assets needed for station promotions.
- Assist with website updates and promotional content as needed.
Traffic & Scheduling Support
- Assist with traffic log responsibilities, including entering, updating, verifying, and maintaining accurate information.
- Assist with scheduling and managing promotional spots and other traffic-related needs.
- Review logs and information for accuracy and identify discrepancies or missing information.
- Work closely with Marketing, Sales, Programming, and other station departments to ensure promotional information is accurate and up to date.
Project Management
- Use Trello as the Marketing team’s work board to organize assignments, track projects, monitor deadlines, and communicate project status.
- Maintain assigned Trello cards and keeps project information current.
- Manage multiple assignments and priorities while meeting deadlines.
- Assist with coordinating marketing materials and information across departments.
Front Desk & Office Support
- Greet visitors, clients, guests, and community partners in a professional and welcoming manner.
- Answer and route incoming telephone calls and take messages as needed.
- Accept incoming packages and prepare outgoing shipments.
- Provide general front-office support and maintain a professional lobby environment.
- Perform basic clerical duties, including filing, copying, scanning, and data entry.
- Provide additional administrative support to station departments as needed.
Other Responsibilities
- Assist with station promotions, community events, contests, and special projects.
- Support Marketing initiatives across broadcast, digital, social media, and streaming platforms.
- Perform other duties as assigned.
Requirements & Skills
- High School diploma or equivalent required; college degree in Marketing, Communications, Journalism, Digital Media, Advertising, or a related field preferred.
- This position is also well suited for an entry-level college graduate or recent graduate with relevant coursework, internship, campus organization, social media, or project experience.
- Excellent written and verbal communication skills.
- Strong social media skills, particularly Facebook, with an understanding of promotional content and audience engagement.
- Experience creating social media content.
- Strong attention to detail, particularly when working with promotional information, contest details, dates, times, and traffic logs.
- Excellent organizational and time-management skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Comfortable learning and using new technology, software, and digital platforms.
- Experience with Trello or another project-management platform is a plus.
- Previous experience in marketing, communications, digital media, broadcasting, or a related field is preferred, but relevant college, internship, or project experience will be considered.
- Professional, friendly, dependable, and comfortable interacting with the public.
- Ability to work independently and collaborate with multiple departments in a fast-paced environment.
The Ideal Candidate
We're looking for someone who is creative, organized, digitally savvy, and detail-oriented who can write a Facebook post, create contest content, update traffic logs, organize projects in Trello, and then confidently greet a visitor walking through the lobby.This position is an important part of the Ozarks First Marketing operation and provides hands-on involvement in station promotion, social media, content creation, traffic, and day-to-day marketing support.
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