Data & Analytics Consultant, Campaign Audience Engineering
IHG · Philippines
Key Accountabilities
Analyzes campaign and audience performance data (e.g., targeting effectiveness, conversion, engagement, and channel performance) to generate actionable insights and recommendations for optimization.
Execute database marketing strategies across inbound, outbound, and paid media channels aligned with global and regional marketing goals.
- Support campaign planning, audience development, execution, tracking, and ad-hoc marketing requests to ensure timely delivery.
- Design, execute, and document test-and-learn initiatives and analyze results for future optimization.
- Monitor automated triggers and evergreen campaigns and resolve defects.
- Perform data discovery and exploration to identify and correct data quality issues.
- Identify and implement process improvements in audience creation, campaign automation, and data-mining activities.
- Ensure global process compliance and adherence to legal and privacy requirements.
Manage workload, maintain quality standards, and support campaign teams with segmentation and audience strategy guidance.
Key Metrics
- Flawless execution of campaigns and campaign automations.
- On-time delivery of audience creation, points postings, sweeps, batch registrations, and other campaign deliverables.
- Zero-error monitoring of automated and trigger-based list pulls.
- Production efficiency and campaign optimization improvements.
Effective workload forecasting and response to escalations.
Education
Bachelor's or Master's degree in Marketing Sciences or a related discipline, or equivalent work experience.
Experience
- 2–5 years of experience with a strong emphasis on business and marketing analytics.
- Preferred experience in:
- CRM and campaign management
- Direct and indirect marketing
- Multi-channel marketing
- Travel or hospitality industry marketing environments