E-commerce Lead

Novo Nordisk · Bangkok

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About the Role

We are looking for an experienced and commercially driven E-Commerce Lead to accelerate our growth across digital commerce and digital health channels.

In this role, you will be responsible for developing and executing e-commerce and e-health strategies that enhance patient access, drive business growth, and create seamless customer journeys from awareness to consultation and purchase. You will work closely with cross-functional teams and external partners to shape the future of healthcare through innovative digital solutions.

This is an exciting opportunity for someone who thrives in a fast-paced environment, combines strategic thinking with hands-on execution, and is passionate about leveraging digital ecosystems to drive meaningful impact.

Key Responsibilities

Drive E-Commerce & Digital Health Growth

• Develop and execute growth strategies across e-commerce, telemedicine, and digital health platforms.
• Identify new business opportunities within emerging digital ecosystems.
• Drive patient acquisition and commercial growth through integrated digital initiatives.

Optimize Customer & Patient Journeys

• Design and enhance seamless online-to-offline customer experiences.
• Improve conversion across websites, apps, and partner platforms.
• Develop initiatives that strengthen engagement, retention, and patient support.

Lead Digital Demand Generation

• Plan and manage performance marketing campaigns across digital channels.
• Develop insight-driven content and campaigns that drive awareness, engagement, and conversion.
• Continuously monitor and optimize campaign performance and ROI.

Build Strategic Partnerships

• Establish and strengthen relationships with key e-commerce, telemedicine, and healthcare partners.
• Collaborate on innovative campaigns and patient-centric solutions.
• Manage external agencies, influencers, and strategic partners to maximize business impact.

Drive Data-Driven Decision Making

• Monitor key performance indicators across the customer and patient funnel.
• Translate data and insights into actionable business opportunities.
• Ensure all activities are executed in alignment with compliance and regulatory standards.

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, E-Commerce, Life Sciences, Healthcare, or related disciplines.
• Advanced degree (MBA or equivalent) is considered an advantage.

Experience

• Minimum 5 years of experience in pharmaceutical, healthcare, digital health, or e-commerce industries.
• Proven track record in driving growth through digital commerce channels.
• Experience working with e-commerce platforms, telemedicine providers, online pharmacies, or healthcare service partners.
• Strong understanding of customer acquisition, conversion optimization, and digital marketing.
• Experience working in a regulated environment is highly preferred.

Skills & Competencies

• Strong commercial acumen and growth mindset.
• Strategic thinker with excellent execution capabilities.
• Analytical and data-driven approach to decision making.
• Customer- and patient-centric mindset.
• Excellent stakeholder management and influencing skills.
• Strong communication and collaboration abilities.
• Adaptability, innovation, and continuous learning mindset.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

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