Senior Marketing Director
Strata Information Group · Remote · $150,000–$170,000 (stated in the posting)
Strata Information Group (SIG) is a trusted leader in higher‑education technology consulting, supporting colleges and universities with ERP/SIS modernization, digital transformation, CRM, cybersecurity, and strategic advisory services. As a long‑standing and deeply embedded partner within the higher‑education sector, SIG brings together technical depth, operational insight, and a culture rooted in integrity, collaboration, and exceptional client service. Our heritage is built on hands‑on expertise, genuine relationships, and a commitment to delivering value with humility and excellence—values that continue to define us as we scale.
Position Summary & Responsibilities
We are looking for a high-impact, strategically minded Senior Director or Vice President of Marketing to own and evolve our marketing function. This is a builder’s role for a proven B2B technology services marketing leader who can set strategy, operate with autonomy, drive data-informed decisions and be accountable for results. You will serve as the architect of our brand, lead our demand generation engine, and thought leadership platform — driving measurable pipeline and revenue contribution while championing an AI-first approach to everything we do.
Reporting directly to the Chief Revenue Officer, you will partner cross-functionally with Sales, Product, Delivery, and Executive leadership to ensure marketing is a growth driver. You thrive in environments where you own the strategy and the execution, and you take pride in building the metrics framework that proves marketing’s ROI.
Strategy & Leadership
- Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals.
- Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths.
- Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation.
- Define with executive impact the key metrics to drive results and will be used to tune strategy.
- Operate independently — you will set direction, make decisions, and drive execution without needing to be directed.
Demand Generation & Pipeline Building
- Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization.
- Design and execute integrated campaigns spanning digital, content, events, social, and partner channels.
- Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team.
- Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting.
Content & Thought Leadership
- Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space.
- Drive in partnership with other functions the creation of high-quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content.
- Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels.
AI-First Marketing
- Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production.
- Evaluate, recommend and deploy AI-powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale.
- Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function.
KPIs, Analytics & ROI
- Define the marketing KPI framework in partnership with the CRO — establishing clear metrics that demonstrate marketing’s contribution to pipeline, revenue, and brand equity.
- Build dashboards and reporting cadences that provide real-time visibility into campaign performance, funnel health, and return on marketing investment.
- Continuously analyze and optimize spend allocation and channel mix to maximize pipeline ROI.
Brand, Social Media & Digital Presence
- Own the company’s brand identity, messaging architecture, and visual standards across all touchpoints.
- Develop and execute a social media strategy with deep expertise in LinkedIn — including organic content, paid campaigns, employee advocacy, and executive profile development.
- Manage the company’s Glassdoor presence and employer brand narrative in collaboration with HR and leadership.
- Oversee the company website, SEO/SEM strategy, and overall digital presence to drive inbound traffic and brand credibility.
- Apply current best practices in B2B social media, including use of LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement.
Events & Conferences
- Own the strategy and execution for all conferences, industry events, trade shows, and hosted events — ensuring strong ROI and pipeline contribution.
- Identify high-value event opportunities, manage sponsorships, speaking submissions, and on-site logistics.
- Coordinate executive presence at events and ensure consistent brand experience across all in-person and virtual activations.
Required Qualifications
- 10+ years of progressive B2B marketing experience, with direct, hands-on experience marketing technology services specifically within the higher education sector. Higher education marketing experience is required.
- Demonstrated experience leading the marketing function — or serving as a strong #2 — at a company of 200+ employees.
- Hands-on proficiency with Salesforce (SFDC), Pardot, LinkedIn tools; ability to manage integrations, lead routing, campaign attribution, and reporting directly.
- Proven track record of building pipeline through integrated marketing programs with measurable, data-backed results.
- Experience setting, tracking, and reporting on a comprehensive KPI framework that ties marketing to revenue outcomes.
- Strong content marketing and thought leadership background, with experience overseeing content calendars, editorial strategy, and executive communications.
- Sophisticated understanding of LinkedIn marketing — organic, paid, and employee advocacy — and employer branding platforms such as Glassdoor.
- Experience managing and mentoring a marketing team, with a track record of developing talent and building strong team cultures.
- Ability to work independently, set direction without being directed, and maintain accountability to senior leadership in a fast-paced environment.
- Experience owning conference and event strategy, including budget management, vendor relationships, and post-event ROI analysis.
- Willing to roll up sleeves and ‘do’ in addition to directing.
Pay and Benefits
- The salary range is $150,000 - $170,000
- Health, Vision, Dental & Life Insurance
- Short & Long Term Disability
- Paid Parental Leave
- 3 Weeks Vacation, Sick Leave & Paid Holidays
- 401(K) with a 5% Employer Contribution
- Pet Insurance
The listed salary range for this position is indicative and subject to adjustment based on the candidate's unique skills and location. Final compensation will be determined through mutual agreement between the successful candidate and SIG.
SIG is an Equal Employment Opportunity employer