Product Marketing Lead – Vice President
JPMorgan Chase · Toronto
Market Strategy Lead - Vice President
Product marketing lead for Merchant Services in Canada, responsible for translating market insights into segmentation, positioning, and go-to-market strategies across partner and direct channels. Own customer-facing messaging across digital properties and sales/marketing enablement, adapting materials to regional regulatory needs, payment methods, and schemes. Partner cross-functionally with Product, Sales, Commercialization, Operations, Digital Growth, and Marketing, and align with Legal, Compliance, and Risk on claims, disclosures, and approvals.
Job Responsibilities
Market insights & segmentation
- You will analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities.
- You will partner with the Insights team (surveys, interviews, advisory councils) to quantify needs by segment and synthesize findings into personas, JTBD, and segmentation frameworks.
Positioning, messaging & enablement
- You will craft value propositions and messaging tailored to target segments and business industries, including merchants, partners, and internal stakeholders.
- You will create sales and marketing toolkits and materials that equip teams to promote Merchant Services solutions and product offerings, adapting content for regional regulatory needs, payment methods, and schemes.
- You will own the customer-facing narrative across website product pages and partner landing pages, partnering with the Digital Growth team on SEO alignment and conversion-focused CTAs.
Go-to-market & competitive strategy
- You will develop go-to-market strategies for new and existing payment solutions for partner and direct channels, ensuring strong market fit and differentiated positioning.
- You will lead competitive win/loss analysis and translate insights into differentiated messaging, objection handling, and product recommendations.
Cross-functional governance & execution
- You will partner with Product, Legal, Compliance, and Risk to ensure claims, disclosures, and approvals meet applicable payments regulations and standards, and collaborate with Marketing and Lifecycle/Customer Marketing to support integrated campaigns and adoption programs.
Required Qualifications, Capabilities and Skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 8+ years of product marketing, go-to-market, or related experience, ideally in B2B technology, SaaS, or financial services, including launching and scaling products through partner and direct channels.
- Proven ability to develop clear, differentiated value propositions and benefits-driven messaging supported by a strong narrative and enablement portfolio.
- Experience defining segmentation, personas, and buying journeys to enable precise audience targeting for marketing strategies.
- Strong analytical and strategic thinking skills, including translating insights into actionable messaging and product recommendations.
- Exceptional written and verbal communication, storytelling, and stakeholder management skills across diverse audiences.
- Ability to manage multiple initiatives under tight deadlines and own execution details end-to-end.
- Ability to thrive in a fast-paced, matrixed environment and lead through influence; knowledgeable in regional compliance requirements and comfortable partnering with Legal, Compliance, and Risk.
Preferred Qualifications, Capabilities and Skills.
- MBA or advanced degree.
- Experience in the payments industry.
- Demonstrated passion for technology-driven innovation and customer-centric marketing.
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.