Director of Sales – voco® Sharjah

IHG · United Arab Emirates

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About us:

Ideally located in the heart of Sharjah, voco Sharjah offers easy access to Sharjah International Airport, SAIF Zone, and the city's key business and commercial districts. The hotel prime location provides convenient connectivity to Dubai, Ajman, and Sharjah's most popular attractions.

The hotel is perfectly positioned near some of Sharjah's most renowned educational and cultural institutions, including the University of Sharjah and the American University of Sharjah, making it an excellent choice for visiting academics, students, families, and corporate travelers. Guests are also within easy reach of University Hospital Sharjah, and the vibrant Aljada community.

Designed with voco's signature charm and thoughtful hospitality, the hotel features stylish guest rooms and suites, a fully equipped fitness centre, an inviting outdoor swimming pool, versatile meeting and event facilities, and a selection of dining experiences, including an all-day dining restaurant, cozy café, and lobby lounge. Whether the stay is for a short visit or an extended stay, voco Sharjah delivers a warm, trendy comfortable, and memorable experience.

Ready to spread the word about our exceptional guest experiences? We’re searching for a Director of Sales with the strategic nous to help us beat our room night sales goals. Night after night.

Your day to day :

A little taste of your day-to-day:

 Every day is different, but you’ll mostly be:

• Lead the Sales & Marketing team to develop and execute commercial strategies that maximise revenue, market share, and hotel profitability.

• Develop and implement annual sales, marketing, and revenue plans aligned with the hotel's business objectives and IHG brand standards.

• Build and maintain strong relationships with key corporate accounts, travel partners, government entities, event planners, and industry stakeholders.

• Drive business across all revenue streams, including rooms, meetings and events, food and beverage, and other hotel outlets.

• Monitor market trends, competitor activity, and customer insights to identify new business opportunities and maintain a competitive advantage.

• Lead, coach, and inspire the Sales & Marketing team to achieve individual and departmental performance goals.

• Collaborate closely with Revenue Management, Operations, and other departments to optimise commercial performance and enhance the guest experience.

• Oversee the hotel's marketing strategy, digital presence, brand positioning, public relations, and promotional campaigns.

• Analyse sales performance, forecasting, and commercial KPIs, providing regular reports and recommendations to the General Manager.

• Manage departmental budgets, sales expenses, and return on investment for marketing initiatives.

• Represent the hotel at industry events, trade shows, networking functions, and client meetings to strengthen market presence.

• Champion a high-performance, customer-focused culture while ensuring compliance with IHG brand standards and company policies 

What we need from you:

• Bachelor's degree in Business, Marketing, Hospitality Management, or a related field.
• A minimum of 5 to 7 years of progressive sales and marketing experience within the hospitality industry, including leadership experience in a similar role.
• Proven track record of developing and delivering commercial strategies that drive revenue growth and market share.
• Strong understanding of hotel sales, marketing, revenue management, digital marketing, and distribution channels.
• Excellent knowledge of the local and regional hospitality market, corporate business, and government segments.
• Outstanding leadership, coaching, and stakeholder management skills with the ability to build and motivate high-performing teams.
• Strong commercial acumen with excellent negotiation, analytical, and decision-making abilities.
• Excellent communication, presentation, and relationship-building skills.
• Experience working with hotel sales, CRM, and revenue management systems is preferred.
• Fluent in English. Additional language skills are an advantage.

What we offer:

 We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business. 

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. 

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. So, join us and you’ll become part of our ever-growing global family.

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