Regional Marketing Manager (China)
Vistra · China
Role Overview
This individual is a highly organized and proactive Regional Marketing Manager to support the execution of regional marketing activities and global campaign activation. Should demonstrate an ROI mindset on marketing initiatives, targeting specific metrics such as an improved brand awareness of Vistra / increased lead generation / Net Revenue Retention (NRR) or improvements to the conversion of opportunities.
Also utilizes storytelling skills and creative intelligence that delivers differentiation in a content-rich multi-channel environment.
This role works closely with the Regional Head of Marketing and/or the Regional Marketing Director to ensure smooth delivery of campaigns, events, and marketing initiatives within the region. You will play a key role in coordinating logistics, managing assets, and supporting day-to-day marketing operations.
This is an excellent opportunity for someone with a strong attention to detail and learning mindset, looking to grow within a global marketing organization.
Key Responsibilities
Campaign & Activity Coordination
- Support execution of global campaigns at the regional level
- Drive demand generation (online and offline) by collaborating with marketing teams and local and regional business leads
- Coordinate timelines, deliverables, and internal communications for marketing activities
- Assist in adapting global materials for regional use
Event & Client Engagement Support
- Coordinate logistics for regional events, webinars, and client engagements
- Support both marketing-led and sales-led activities
- Ensure high-quality and consistent experience for clients and prospects
Marketing Asset Management
- Organize and maintain regional marketing materials and collateral
- Ensure assets are up-to-date, properly stored, and accessible to local teams
- Support distribution of materials across sales and marketing stakeholders
Operational & Administrative Support
- Assist with campaign setup and tracking in HubSpot
- Support reporting and tracking of regional marketing activities
- Help manage internal processes to ensure efficient execution
Budget & Vendor Coordination
- Support budget tracking and reconciliation for regional marketing activities
- Coordinate with vendors and support invoice processing
- Ensure timely and accurate documentation of expenses
Team Support & Development
- Provide day-to-day support to the Regional Head of Marketing and/or Marketing Director
- Collaborate with global marketing and product marketing teams as needed
- Build foundational knowledge of solutions, ICP, and marketing processes
Key Requirements
- 5+ years of experience in marketing, marketing planning, events, campaign execution, or related marketing roles
- Strong knowledge of the China market, with a solid understanding of market trends and demand generation across online and offline channels
- Ability to manage multiple tasks and deadlines effectively
- Familiarity with HubSpot or similar tools preferred
- Have knowledge of webinar planning and execution, including experience using executing webinars and able to use the webinar tools such as Zoom or equivalent in local- market platforms
- Strong communication and teamwork skills
- Positive, proactive attitude with a willingness to learn and grow
- Strong proficiency in both Chinese and English
What Success Looks Like
- Smooth execution of regional campaigns and events
- Well-organized and accessible marketing materials
- Reliable support for the Regional Head and broader team
- Effective demand generation that supports regional business success
- Accurate and timely budget and activity tracking
- Continued development of marketing knowledge and skills
Working Style
- Highly organized and dependable
- Supportive, team-oriented mindset
- Detail-focused with strong follow-through
- Curious and eager to learn in a fast-paced environment