Product Marketing Lead
Basic Capital · New York City
About Basic Capital
Basic Capital is a fintech company disrupting America’s $1T retirement industry by building the mortgage for retirement, unlocking market ownership, and making wealth accessible to every American. Our mission is to create products, platforms, and a credit marketplace that power a fundamentally new retirement system.
Our founding team includes leaders from Goldman Sachs, Uber, Block, and Robinhood, and we’re backed by top investors such as Lux, BoxGroup, SVAngel, Inspired Capital, and Henry Kravis. Based in SoHo, NYC, we’re assembling a lean, high-performance team committed to reducing wealth inequality.
About the Role
Basic Capital is building a new wealth system for everyday Americans. We are doing it by giving people access to capital markets in a radically new way, and we are doing it with taste.
In less than a year since launch, Basic Capital is already becoming a household brand. We have something interesting to say, and a truth to be (well) told.
We are hiring a Product Marketing Lead to help turn Basic Capital into a generational financial services brand. This is not “fintech marketing.” This is storytelling, culture, and distribution, executed with speed and precision.
Build a generational brand in legacy space
Join the ranks of one of the most well-regarded Marketing Departments in tech.
Your job is to relentlessly drive the Basic Capital brand forward as a leading innovator in fintech, and to push well beyond what is expected from a financial services company.
This is not a role for someone who wants to manage calendars and polish copy.
This is a role for someone who wants to build a brand people talk about, share, and trust with their financial future.
You will relentlessly drive the Basic Capital brand forward as a leading innovator in fintech and create a generational financial services brand. With unmatched creativity and freedom push well beyond what is expected from a financial services company.
What You’ll Do
Build a Brand People Actually Care About
Help shape and scale Basic Capital’s brand voice, tone, and creative identity
Turn complex financial concepts into simple, compelling narratives
Create marketing that feels inevitable, modern, and unmistakably Basic Capital
Ship Campaigns Across Channels
Launch and manage multi-channel campaigns across social, email, partnerships, and IRL
Build creative that breaks through feeds and conversations
Execute with speed, taste, and high standards
Tell the Truth (Better Than Anyone Else)
Translate product truth into stories that drive adoption
Create content that educates without being boring
Make the complicated feel clear, exciting, and trustworthy
Operate Like a Builder
Move fast and iterate. Ship, learn, improve, repeat
Work cross-functionally with product, design, sales, and leadership
Bring creative ideas to life with scrappiness and excellence
Who You Are
You are creative, sharp, and relentless.
You have taste. You know what good looks like. You can write, edit, ship, and iterate quickly. You care about craft, but you care about outcomes more.
You have:
A strong creative point of view and the ability to execute it
Comfort operating in ambiguity with high ownership
A bias toward action and shipping
The ability to balance brand and performance without losing the soul
You want a role where you can build something iconic, not incremental.
What We’re Looking For
Requirements
Experience launching and managing marketing initiatives end-to-end
Strong writing and storytelling skills
Ability to run projects with speed, independence, and attention to detail
Strong creative instincts across content, campaigns, and distribution
Comfort working in a fast-moving environment
Bonus Points
Experience in fintech, consumer finance, investing, or benefits
Strong social instincts and an understanding of modern distribution
Experience with brand campaigns, IRL activations, or unconventional marketing
You’ve helped build a brand people love, not just a product people use