Head of Market Development (LATAM)
EF Education First · São Paulo
Job Position: Head of Sales Enablement, LATAM
Reporting to: Vice President, LATAM
Office Location: Sao Paulo, Brazil
Efekta provides the world's leading AI-powered learning technology. Our mission is to help everyone learn faster and go further by making personal tutoring affordable and accessible. Providing AI Personalized Learning that works alongside human teachers in schools, universities, and global companies. With an AI-driven curriculum, personal AI tutor, and AI teaching assistant, we deliver proven results at large scale.
We have extremely ambitious growth plans and are looking for highly talented and motivated people to join us to help fuel these plans. A career with us offers the scale and support of a global organization, and the pace, purpose, and energy of a fast-growing business. We look for thinkers and doers: creative, collaborative, and motivated people who are excited by education, language, and, in a world of AI, the art of the possible.
The Opportunity
Efekta serves entire school systems. In Latin America that means public education systems that reach millions of students at once, whole systems rather than individual schools. Winning them looks nothing like conventional marketing. There is no paid funnel and no inbound form to fill; demand is built through credibility, presence, and being in the right conversations long before any formal decision is made.
As Head of Market Development, you will build that motion from scratch across the region. You will create awareness and demand for Efekta among the school systems we want to serve and the leaders who shape their decisions. You will run marketing as a portfolio of projects, from events and roundtables to thought leadership and evidence, and you will build a strong read of the regional landscape so that our Hunters and Growers walk into warm, well-understood opportunities. You will report to the VP LATAM and work closely with Sales, Customer Success, and Product.
This is a builder role. There is no market-development function in LATAM to inherit. If designing one, and being the person who makes these school systems curious about us, is what energizes you, this is your role.
Who you are
- A commercially minded storyteller who can turn student outcomes into proof points that resonate with the school systems we sell to.
- Equally at home with content, campaigns, and events. You can write a case study and also run a great stand at a conference.
- Cross-functional by instinct, working naturally with Sales, Customer Success, Marketing, and Product to build one consistent story.
- Curious about how large public education systems buy, and keen to understand what earns credibility with the people who lead them.
- A builder, energized by an empty page and a regional mandate.
What you'll do
- Create awareness and demand for Efekta across our priority school systems.
- Plan and run the events, roundtables, thought leadership, case studies, and campaigns that build our presence in the region's education-policy ecosystem.
- Develop a strong read of the regional market and turn it into a prioritized, qualified pipeline for Sales.
- Own how Efekta is positioned to these school systems, so the story lands before the first meeting.
- Be the partner Hunters and Growers rely on to open minds and start conversations warm, feeding the funnel rather than running the sales floor.
What this role is not
This is not a Sales Enablement, RevOps, or Sales Training role. You will not be onboarding reps, administering the CRM, building internal playbooks, or coaching the team to close. The work points outward, at the market, the buyers, and the ecosystem, not at the sales floor. If your background is in internal sales productivity, this probably is not the right fit.
What you'll bring
- Experience creating demand or opening markets for a public-sector or institutional buyer, whether in EdTech, GovTech, the development sector, or selling to public institutions in another sector.
- A campaigns-and-projects mind. You can design a market-entry plan and also deliver a great event, and you can build a function rather than run plays someone else designed.
- A real feel for how these systems buy in LATAM, and ease in a room with a senior leader or decisionmaker.
- Strong writing and storytelling, with an eye for the evidence and proof that persuade these buyers.
- Fluent in Spanish and English; Portuguese a plus given LATAM coverage.
How we will measure success
- Awareness and engagement among our target school systems across priority markets.
- The volume and quality of early-stage, qualified pipeline you create and hand to Sales.
- New opportunities generated through your market insight and relationships.
- The strength of Efekta's presence and credibility with these systems and the wider education ecosystem.
- Reusable market-facing assets, from evidence to positioning, that shorten the path to a first meeting.
Why working at Efekta is great
- A balance of autonomy and support to develop and follow your own strategy.
- A start up fast paced environment with real potential to create transformative impact in schools and universities around the world if we succeed.
- Surrounded by passionate, talented international teammates who are experts in education, technology and growth and who believe nothing is impossible.
- A competitive salary (based on track record) and benefits packages.
- Celebrations, global gatherings and anniversary markers, including paid sabbaticals.
#LI-FE1