Digital Asset Manager, Marketing & Ecommerce
ProCaps Labs · Broomfield · $90,000–$120,000 (stated in the posting)
POSITION SUMMARY
The Digital Asset Manager owns the organization, accessibility, and integrity of ProCaps' digital assets — product, marketing, channel, and internal reference files — across SharePoint and Brandfolder. This role builds and maintains the taxonomy, naming conventions, permissions, and workflows that make assets easy to find, safe to use, and always on-brand. This role owns the system and enforces the standards. It does not own creative direction or claim approval.
This is a builder role: the systems, standards, and processes for asset management do not yet exist at scale, and this person will create them. Success requires understanding how each function — Marketing, Creative, Product, Operations, and Ecommerce channels — sources, uses, and needs assets, and translating that into a system that scales across every sales channel.
ProCaps is a founder-led company with a highly involved CEO who holds strong brand voice and visual standards. This role must operate with precision and consistency to protect that standard across every team and channel.
Requirements
WHAT YOU BRING
MINIMUM JOB QUALIFICATIONS
- Bachelor's degree in a related field, or equivalent practical experience
- 5-7 years of experience in digital asset management, digital library/media management, or a closely related function
- Hands-on proficiency with SharePoint required; Brandfolder proficiency preferred
- Demonstrated experience building (not just maintaining) taxonomy, naming conventions, and governance processes
- Experience with channels where an outside platform sets creative specs and rejects assets that don't meet them (e.g., Amazon, HSN/QVC, Social Media, Email)
- Foundational understanding of image SEO best practices, including URL structures, hyphenation rules, alt text optimization, and file size/format constraints
- Understanding of how to deliver assets by URL feed and automated delivery, and familiarity with DAM/CMS/PIM integrations
- Strong organizational skills and high attention to detail
- Comfortable working cross-functionally and training non-technical users
- Experience in a consumer brand, CPG, or e-commerce environment preferred
WHAT YOU’LL DO
ESSENTIAL JOB DUTIES & RESPONSIBILITIES
Digital Asset Management System
- Own, administer, and improve the DAM ecosystem (Brandfolder) and file storage structure (SharePoint)
- Define and evolve the long-term asset management strategy as volume and channels grow
- Own the asset system and the standards behind it; set it up so teams can find and pull approved assets themselves; this role handles new assets coming in, exceptions, and problems with the system, not routine file requests
Metadata & Taxonomy
- Build and enforce tagging systems, file-naming conventions, and folder/category structures
- Partner with Ecommerce and Creative on taxonomy so metadata accounts for SKU, product name, category, brand, asset type, channel, campaign, ingredient, lifecycle status, and expiration date, making the DAM searchable in the language the team actually uses
- Maintain a clear, tagged relationship between every asset and its SKU/product/variant including channel-specific identifiers (e.g., marketplace parent and child item numbers) and the exact placement or image slot it fills, particularly where multiple strengths, sizes, flavors, bundles, or packaging versions exist
- Build naming rules that generate the file name each channel requires, including formats that don't allow spaces, dashes, or underscores
Product & Merchandising Asset Management
- Maintain complete, organized asset sets for every product including product imagery, lifestyle imagery, ingredient/benefit graphics, video, thumbnails, logos, badges, icons, and supporting content
- Ensure approved, production-ready assets are available ahead of website launches, PDP updates, promotions, campaigns, and other go-live dates
Access Control & Compliance
- Set and maintain user permissions and security protocols to protect sensitive content
- Enforce usage rights, licensing terms, and compliance rules for internal and external use, ensuring internal teams and external partners only access and use approved, up-to-date assets
- Stay aware of and collaborate with the internal compliance team on regulated content requirements
- Tie label and panel images to the physical label version they came from, with a date, and treat label replacement as a logistics/compliance task rather than a creative refresh
Brand Consistency & Version Control
- Flag outdated or non-compliant assets and manage version control
- rack approval by channel, not just a single approved status — an asset cleared for the website is not automatically cleared for Amazon, which has its own image rules and compliance requirements
Lifecycle Management
- Oversee intake of newly generated assets from photo/video shoots, creative, and agencies
- Require layered files and transparent masters on intake, not just flattened exports, so channel teams can produce the sizes they need without a new creative request
- Manage updates, archival, and deletion of outdated or superseded files
- Maintain asset lifecycle status — active, superseded, expired, archived — per established Creative, Marketing, Product, and compliance workflows
- Coordinate the replacement or removal of assets when products or claims change, notifying channel owners in advance and showing every place an asset is currently in use before it's pulled — no channel team should discover a change because something broke
- Confirm retired assets actually come down or get replaced in downstream systems, not just in the DAM (an archived asset can stay live on a channel until someone replaces it there)
Channel Specifications & Support
- Keep a current spec sheet for every channel and placement — dimensions, aspect ratio, file type, resolution, file size, compression, and naming — built and maintained with the channel owners
- Track go-live dates on channels
Technology & Workflow
- Support Ecommerce and IT on integrations between the DAM, CMS/ecommerce platform, PIM/product data systems, and other marketing platforms
- Help define workflows for automatically distributing approved assets to downstream systems where appropriate
- Identify opportunities to reduce manual downloading, resizing, renaming, and re-uploading of assets
- Partner with Ecommerce to ensure asset URLs and replacement workflows don't create broken images or hurt site performance/SEO
User Training & Adoption
- Train staff across departments on system use, search, and upload/organization best practices
- Drive adoption and consistent habits across teams with varying technical comfort levels
Cross-Functional Collaboration
- Partner with Marketing, Creative, Product, Operations, and Ecommerce channels to understand asset needs by function
- Serve as the point of contact for external partners and agencies, ensuring they receive and use the correct, approved assets
WORKING CONDITIONS
- Duties are performed primarily in a smoke-free manufacturing environment
- We pride ourselves on maintaining a clean and organized environment, fostering professionalism, growth, and teamwork
PHYSICAL REQUIREMENTS
- Frequent sitting, standing, walking
- Able to lift up to 25 lbs.
Benefits
ProCaps provide :
- Salary Range: $90,000 - $120,000 annually, depending on experience and qualifications
- Eligible for a discretionary company-wide bonus
- Top-Tier Medical, Dental & Vision Coverage - $0 when you qualify for the Wellness Program!
- Paid Time Off, Eight (8) Company Holidays
- 401(k) with Company Match – up to 4.5%
- 100% Company Life Coverage
- 100% Short Term Disability Coverage
- Gym Membership Reimbursement
- Vitamin Allowance + Discounts
- Company-Funded Health Savings Account ($1,600/year)
- Cash Reward Employee Referral Program
- Pet Insurance
* Fantastic work environment that focuses on Safety, Quality, Community, and amazing people. We hire top talent and celebrate the ingenuity and tenacity of our team members and leaders!
APPLICATION DEADLINE : This position will remain open until filled. Applications will be reviewed on a rolling basis.
HOW TO APPLY : Click below to apply directly through our career portal.
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