English speaking AI Marketing Lead (m/f) | Automation, MarTech & Workflow Integration
AVEVA · Copenhagen
Driven by transformative digital technologies and trends, we are RIB and we’ve made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, and with our people at the heart of everything we do, we deliver the world's leading end-to-end lifecycle solutions that empower our industry to build better.
With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology.
We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds.
Find out more at RIB Careers.
Key Details:
The most important information about the work model, working hours, and contract
Location: Copenhagen
Work model: hybrid (2–3 days per week in the office)
Working hours: Full Time
Contract type: Permanent
Your Impact in This Role:
The Most Important Things About Your Team, Your Focus, and Your Impact
AI is changing what's possible in marketing, not through large, complex engineering projects, but through smart, targeted integrations that unlock the capability already in the tools we use every day. The Marketing AI Lead (m/f) is the person who makes that happen: activating AI across our MarTech stack, building the workflows that remove manual effort from recurring activities, and connecting every improvement to a measurable commercial outcome. You´ll work with modern AI and MarTech ecosystems like Zapier, n8n, salesforxe, LLMs, generative AI platforms, etc.
This is a greenfield role for someone who thinks in systems and speaks the language of both AI and business outcomes – with the strategy set, the priority areas confirmed, and a supportive AI ecosystem already in place. You don't need deep marketing experience, you need to know how to use AI intelligently, script the integrations that make it practical, and care enough about commercial impact to own the outcomes. The role has clear ownership, sitting in a growing global AI-team with direct access to marketing leadership, and real commercial accountability. If you want to define what AI-enabled marketing looks like in practice, not just talk about it, this is the role. Ready to shape RIB´s next AI Level?
Division: Global Marketing
You will report to: Vice President Global Marketing
Key Responsabilities:
This role is organised around four areas of ownership. Each represents a part of the marketing function where AI, applied practically and connected to performance, creates compounding value.
MarTech & AI Platform Enablement
Unlock Marketing Technology by connecting tools, activating features, and scripting integrations that create measurable improvements in how marketing operates.
- Activate and connect AI capabilities across Salesforce, AgentForce, DreamData, Asana, and other marketing platforms.
- Build automations and integrations using APIs, scripting, and low code tools to remove manual work and improve efficiency.
- Own the MarTech AI roadmap, prioritising opportunities based on measurable business impact.
AI Reporting, Analytics & Marketing Intelligence
Every AI activation must be connected to a performance metric. Speed, quality, and scalability of marketing execution are the measures – not tools deployed or workflows built.
- Establish performance baselines and track the impact of every AI initiative against clear success metrics.
- Build AI powered reporting and insights that turn marketing data into actionable recommendations.
- Use AI to improve campaign performance, audience targeting, and market intelligence (competitor & market monitoring) for faster, better decisions.
Content Operations & Generative AI
Content production and campaign execution are two of the highest-volume, most manually intensive areas in marketing. AI can transform both – if someone owns the workflow design.
- Design AI enabled workflows that scale content creation, repurposing, and campaign execution.
- Leverage AI to accelerate ideation, content planning, and campaign development.
- Ensure all AI generated outputs meet brand, quality, and governance standards.
AI Adoption & Enablement
Raise the AI capability of the whole team by sharing what works, building reusable assets, and making AI accessible to marketers who are not technical.
- Create reusable prompt libraries, workflow templates, and best practices that enable marketers to work more effectively with AI.
- Share successful use cases and drive adoption of proven AI solutions across the global marketing team.
- Partner with the AI Enablement team to promote responsible AI usage, governance, and capability building to the overall marketing team.
Your Profile
- 3 - 6 years of experience in AI, business systems, marketing technology or AI-adjacent role. What matters is a track record of using AI or scripting to improve workflows and deliver measurable outcomes.
- Proven track record of connecting technology or AI initiatives to measurable outcomes – in any commercial context, not necessarily marketing.
- Workflow orchestration: experience with low-code or no-code orchestration tools – Make, Zapier, n8n, Copilot Studio, or equivalent – to build and maintain automated marketing workflows without engineering support.
- Scripting and integration: comfortable with scripting (Python, JavaScript, or equivalent) and API integrations to connect marketing systems and automate data flows. You don't need to be a software engineer but you need to be comfortable in the technical layer between marketing tools.
- Prompt engineering: strong, practical prompting skills for consistent, on-brand outputs across marketing use cases. You can build prompt libraries the broader team can use – not just ad hoc generation.
- Data interpretation and performance reporting: you can work with GA4, Search Console, and CRM data to identify performance insights, build basic reporting pipelines, and interpret results clearly. Strong enough to know when the data is telling you something important.
- Commercial mindset: you connect every AI initiative to a measurable outcome – time saved, pipeline contribution, or cost reduction – and can make that case to a VP, CMO and a CFO.
- Collaborative by nature: you work closely with the global marketing team, the AI Enablement Lead, and the wider AI Engineering community. Comfortable navigating diverse stakeholders across Germany, Denmark, Spain, India, South Africa, the US, and Australia.
- Clear communication: you can explain what an AI workflow does and why it matters to a marketer who isn't technical and can brief a technical colleague on a marketing requirement without losing either audience.
- Travel: your are willing to travel internationally as required (2-3 trips per year).
- Language Skills: you´ll bring very good English language skills, both written and spoken (minimum C1 level)
Advantageous
- Experience working in or closely with a marketing team.
- Experience in relevant AI, automation, or analytics certifications in Google Analytics, HubSpot Operations Hub, Salesforce, Make, or equivalent. Google Analytics 4 and Google Search Console (including reporting and data interpretation)
- Experience in CRM AI features – Salesforce Einstein, AgentForce, or equivalent
- Experience in Marketing automation platforms Pardot / MCAE+, HubSpot, Marketo or equivalent
- Experience in paid media platforms – Google Ads, LinkedIn Campaign Manager, AI-powered campaign features
- Experience working in Corporate Business/ matrix organisations
Your next step:
Career Team Contact: Sabine Haim
Our application process - from the online application and an initial interview with our Career Team to your first welcome - is structured, transparent, and predictable.
- First Meeting with Sabine
- First technical interview with VP Global Marketing & AI-Team Member
- Second technical interview with VP Global Marketing & CSO/ CMO
What You Can Expect from Us:
We know that a new work environment should be rewarding not only professionally but also personally. That’s why we support you beyond your day-to-day tasks - with these specific benefits:
What Sets Us Apart:
- A structured start: personalized onboarding, organized networking
- A modern work schedule model: trust-based working hours, flexible working hours (flex time), workations, the option to work hybrid or remotely (see Key Facts)
- Company sponsored Pension Scheme
- Schneider Electric stock ownership program (WESOP)
- Career development and personalized professional growth: We support you in strategically building on your professional and personal strengths through team- and role-based training and personalized development opportunities
- National and international career opportunities within the RIB Group and the Schneider Electric corporate network
- Room for ideas and active participation: With us, you can actively contribute your own ideas, new approaches, and suggestions for process optimization - whether through direct dialogue with your team, via the company’s idea management system, or in team and management settings such as the RIB Town Halls
What we take for granted:
- At all locations: free drinks and the legendary fruit basket
- Employee benefits (corporate benefits)
- Regular employee events (team events, summer party, Christmas party)
- Ways to be sustainable: digital infrastructure
RIB may require all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.
RIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.
Come and join RIB to create the transformative technology that enables our customers to build a better world.